Streamline your data management process with the Pardot + Totango integration

Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.

With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.

Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.

Totango is a successful CRM software for corporate customers that allows companies to align with their customers to increase customer loyalty and lifetime value.

Totango connects all customer information so that companies can interact proactively and intelligently with their customers to promote adoption, retention, expansion, and referrals.

By monitoring customer behavior and usage in applications, along with critical CRM, billing, and other reporting data, Totango discovers customer information that helps you understand which customers need your attention and why.