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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Totango
Totango is a successful CRM software for corporate customers that allows companies to align with their customers to increase customer loyalty and lifetime value.
Benefits of using Totango
Totango connects all customer information so that companies can interact proactively and intelligently with their customers to promote adoption, retention, expansion, and referrals.
Why should I use Totango
By monitoring customer behavior and usage in applications, along with critical CRM, billing, and other reporting data, Totango discovers customer information that helps you understand which customers need your attention and why.
Create new Totango leads
with Pardot
Update Totango leads
with Pardot