Generate more leads with the Pardot + Trade Smarter integration

Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.

With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.

Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.

Trade Smarter is a technology provider offering B2B solutions for the retail derivatives trading industry, as well as electronic trading platforms and CRM & Back Office systems. Leveraging the latest technologies and a unique user interface, allows you to easily implement the code on mobile and web applications around the world. TradeSmarter is currently based in Singapore, with research and development offices throughout Europe and the Middle East, as well as the Bangkok office.

TradeSmarter offers: FinTech solutions for Forex, CFD, CRM solution, White Label Solutions, MT4 / MT5 bridge providers, Risk Management, Development Companies and brokers tools. Borrowing from the social trading structure we have in the forex market, Tradesmarter has implemented a social trading engine on its white-label solutions. This feature allows traders to visualize the trade positions of other experienced traders, witness their trade decisions and decide which to copy on their own accounts so as to replicate a trader’s potential success.

With Trade Smarter You can sell your active option back to the broker just prior to the expiry time. This enables traders to lock in profit when their position is in-the-money and the outcome of the trade is not certain. It can also be used as a form of stop loss if their position is out-of-the-money and the perception is that the outcome is not going to change. Trade Smarter platforms now feature a hedging tool which allows for reverse trading as expiry times approach. You can invest the same amount in the opposite direction to your open positions. The investment amount, asset and expiry time are all the same and are based on the current asset price and payout.