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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Velocify (HTML)
Velocify is a web-based CRM application designed to let you control and evaluate high levels of sales and organize all data into one CRM platform. Velocify automates your sales management, lead management, sales enablement, and customer relationship management in just one user-friendly solution.
Benefits of using Velocify (HTML)
Velocify monitors all lead generation and sales actions to further increase maximum conversion rates as well as ensure detailed and accurate revenue reports that can be customized in real-time. The sales algorithm within the tool’s application automatically allocates gives leads to specific team members and will notify your employees via email or SMS.
Why should I use Velocify (HTML)
The management platform is integratable completely with Salesforce, gives you a free smartphone application for your field representatives and managers to monitor sales leads or activities, and is also integrated with a Dial-IQ system giving your sales teams quick mobile access to new leads.
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%