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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Vision6
Vision6 is an e-mail and SMS marketing platform for marketing operators and agencies that allows users to automate, execute, and track marketing campaigns.
Benefits of using Vision6
An incisive benefit of Vision6 is the ability to choose from over 70 responsive and customizable email templates and an integrated image editor for creating personalized email campaigns. Besides, users can configure workflows for automated and customized e-mails and set up e-mail awareness campaigns to help convert leads into paying customers.
Why should I use Vision6
Surely, by using Vision6, you will be able to read interactive reports in real-time from each campaign to check all the useful information to monitor which customers have received, opened, clicked, and shared emails.
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%