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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is YMLP
YMLP is an email marketing software that allows you to manage, send & track your email newsletters. Thanks to its easy-to-use email newsletter builder, you can engage your audience by sending beautifully designed, fully responsive messages to your contacts.
Benefits of using YMLP
YMLP allows you to create unlimited opt-in forms, in order to collect more leads via your website. Moreover, you have the ability to manage your lists and contacts, send targeted emails using filters, and much more. The Google analytics integration enables you to track your email marketing results, monitoring opens, link clicks and bounces. With YMLP’s social integration, you can easily share your newsletters on social media and reach a wider audience to expand your brand.
Why should I use YMLP
If you work with a team, thanks to the multi-user access you can manage your email marketing with your employees and partners. By defining their right within the program, you’ll be able to, boost your team’s productivity while keeping your email marketing safe.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%