Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Paymill integration

Paymill is payment processing software that allows users to accept payments on the mobile app and e-commerce platforms. It is a robust program designed for small e-commerce businesses looking to offer secure and professional payment processing.

Paymill's solution is designed to help merchants create fast checkouts that customers can use anytime, anywhere on their mobile devices. Paymill uses widespread and simple integrations.

The application facilitates online payments for merchants based on simple and worry-free payment solutions. Paymill gives you access to a broad network with over 100 currencies accessible in over 34 countries. It also adopts strict security measures to ensure that all data is encrypted, all in order to meet the highest security standards.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.