Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + PhoneWagon integration

PhoneWagon is an easy to use call tracking software that helps businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns.

PhoneWagon helps companies run multiple campaigns on different marketing channels and track the number of phone calls and corresponding lead conversion reports through those campaigns. The solution also allows companies to send automated text messages to their customers after each conversation or call interruption, ensuring that potential contacts are not lost.

PhoneWagon also offers call recording features that allow campaign managers to monitor conversation quality between agents and customers. Campaign managers can review all phone calls and evaluate overall campaign progress.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.