Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Placester integration

Placester is a simple, all-in-one digital marketing platform for real estate professionals that gives you everything you need to promote your brand, manage relationships, and grow your real estate business online, all in one convenient platform that’s simple to use.

Placester’s mission is to help real estate professionals work smart in a digital world. Its solutions enable individuals and teams to identify and benefit from more opportunities, all while providing an outstanding experience for real estate consumers.

The Placester platform is specifically designed for real estate agents, brokers, and brands that want to grow their businesses online and via mobile through seamless MLS integration, natural language search, and eye­-catching visuals. In addition, Placester offers a wide range of apps and add­-ons for high­-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.