Streamline your data management process with the PostgreSQL + Braze (formerly Appboy) integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

Braze (formerly Appboy) is a customer engagement platform that offers push messaging experiences, email, in-product and much more. Braze's main offices are located in New York, San Francisco, and London.

Braze is designed specifically for today's mobile-first world and for the future of tomorrow's computing. Braze stands out as the platform that allows streaming data in real time and continuously, replacing decades-old databases not built with new technology ones, for on-demand customers always connected.

With data, technology, and teams working together in unison, the Braze platform takes marketing to the next level, the most human brands and the most satisfied customers of every experience.