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What is PostgreSQL
PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.
Benefits of using PostgreSQL
An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.
Why should I use PostgreSQL
PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes
What is Exponea
Exponea is a marketing cloud, an all-in-one platform that helps businesses acquire, covert and retain their customers thanks to a multichannel marketing approach, leveraging marketing automation. Thanks to Exponea, you can improve your sales process and empower the efficiency of your marketing to increase conversion rates at each step of your funnel. Thanks to Exponea, have the ability to expand your reach by managing your marketing via email, social media and much more.
Benefits of using Exponea
Email marketing management allows you to follow up your potential clients and customers, in order to engage them with the most relevant content and offers for them. In fact, Exponea uses marketing automation to segmentate your lists and identifying the different buyer personas you have within your contacts.
Why should I use Exponea
Many functionalities of Exponea are enhanced by the Artificial Intelligence, which allows you to address your audience through the right channel, with the specific messages they need for buying. In every moment, Exponea gives you access to advanced tracking and analytics tools, which enables you to take the most out of your marketing efforts.
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