Generate more leads with the PostgreSQL + PersistIQ integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

From database management to team reporting, PersistIQ helps sales teams launch customized outbound campaigns with multiple touchpoints. The application provides automation teams with automated tools to reach all potential customers at the right time, with the right message. PersistIQ adapts to sales workflows and integrates with many CRMs, marketing automation systems and Salesforce.

PersistIQ covers the database and lead management. Allows sales teams to import lead lists, create custom database fields, and track any duplicate leads. Also, synchronize email history with existing leads to ensure they are not included in campaigns. PersistIQ improves sales campaigns by setting up follow-up reminders and improving email templates.

To help teams sell smarter and faster, PersistIQ includes team collaboration tools such as sharing databases and templates, as well as team reporting to identify problems. Managers can also create group dashboards, giving each team member a global view of the sales process and pipeline.