Generate more leads with the PostgreSQL + SmarterHQ integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

SmarterHQ is a multi-channel behavioral marketing platform, which allows B2C marketers to customize customer interactions in real time.

SmarterHQ's behavioral marketing platform makes it easy for marketers to increase revenue and customer relationships over time, fueling highly personalized and cross-channel experiences.

Chosen by leading brands such as Bloomingdale's, Hilton, Santander Bank, and Finish Line, SmarterHQ activates multichannel data in real time, quickly identifies the audience based on customer behavior and information, and automates personalized content through online and outbound channels.