Automatically sync your leads with the Privy + Pinterest Customer List Audience integration

Privy allows over 300,000 online stores and online publishers to improve their conversion on the site through the use of pop-ups, banners, flyouts, rotations to win highly targeted and fully customizable wheels and bars.

The free Privy suite helps you grow your email list from your website, your online store, social media channels, mobile phone, and in-store traffic. All without any coding or development capacity required.

In addition, Privy offers you customizable and compatible mobile device display types, including popups, banners, flyouts, scroll boxes, ad slots, and built-in email collection modules.

Pinterest Audiences allows you to enhance your audience targeting strategy in order to see the most return on your paid media investment. In addition to the keyword and interest targeting already available, Pinterest Audiences allow you to hyper-target relevant audiences and serve valuable content to them. These new targeting capabilities include customer list targeting, visitor retargeting, actalike targeting, and engagement retargeting.

With the customer list targeting, you can upload your email addresses from your customer relationship management (CRM) platform, and match them against Pinterest’s user profiles. Visitor retargeting uses the Pinterest tag, which lets you track what people are doing on your website and create valuable audiences from that information. Maybe you want to re-engage consumers who visited a product page and clicked on a product, but didn’t make a purchase. With visitor retargeting, you can send this exact group of consumers an ad to reinvigorate them knowing that their product interest is likely high.

Actalike targeting allows you to extend and optimize your reach by identifying Pinterest users who look, act, and behave like your existing customers. These are built from customer list audiences or visitor audiences, and expand upon them to help you find new audiences who Pinterest believes act like the people in your seed audiences. What makes Actalike targeting on Pinterest so valuable is that the way users interact with the platform.