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What is Purple
Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Benefits of using Purple
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Why should I use Purple
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
What is Delivra
Delivra is an Email Marketing software with Marketing Automation capabilities, suitable for different businesses, including B2B and nonprofits organizations. It comes with a drag and drop builder that you can use to design and customize your responsive email messages’ layouts. You can start from a predefined professional templates provided by Delivra, or starting from scratch, designing your unique template.
Benefits of using Delivra
Delivra also offer a tool for designing your email campaigns and automate everything with a workflow builder. You can create complex sequences based on your contacts’ behaviors and triggered events, in order to automatically send them specific email messages at the right time, performing A/B tests too. Thanks to a native integration with platforms like WooCommerce, Shopify and Magento, you can easily connect your online store with Delivra and create email campaigns based on your customers’ behaviors (including shopping cart abandonments and browser abandonments).
Why should I use Delivra
But that’s not all: Delivra provides a depth integration with online stores and an advanced Ecommerce segmentation feature, which allows you to create dynamics segments based on customers demographics, shopping preferences, purchased products. In this way, you can easily identify the customers who have abandoned a shopping cart and try to re-engage with them. Delivra also offer an advanced reporting system to track your campaign performances, KPIs and ROI. It comes with a customizable dashboard so you can give priority to the most important metrics for your business.
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