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What is Purple
Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Benefits of using Purple
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Why should I use Purple
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
What is dotmailer
Dotmailer is an EASY email marketing platform for online marketer and merchants.
Benefits of using dotmailer
The platform allows you to create fully responsive and beautiful email marketing campaigns effortlessly, thanks to its easy-to-use editor that lets you design your emails with a simple drag-and-drop system. Dotmailer enables you to easily split test your email marketing campaigns. By doing so, you’ll be able to discover which emails work best and increase your marketing results. Nurture your leads with follow up messages and define your buyer persona, based on what they do. Create a unique customer journey for your prospects, in order to increase their lifetime value.
Why should I use dotmailer
With dotmailer you can automate your email marketing campaigns and address your audience with the right marketing message. In fact, the marketing automation tool gives you an instant overview of your email campaigns, which can vary based on customer behavior, date, event, lead score or segmentation rule. With dotmailer you can extend your email marketing campaigns’ reach with SMS and other apps.
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addressbooks with Purple
addressbooks with Purple
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