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Generate more leads with the Purple + Drip integration
Purple / Drip
Integrations

Generate more leads with the Purple + Drip integration

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Quick summary of Purple

Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.

Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.

Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.

Quick summary of Drip

Drip is a marketing automation tool designed to manage your contacts, with the goal of converting more customers. With Drip your marketing automation is easier than ever. At the same time, you’ll get access to the most advanced tools and methods that allow you to address your audience with the most relevant message for them.

In fact, Drip tools include Marketing Automation. With marketing automation, you can create segments of your audience using triggers, actions, and integrations. Comprehensive contact records, if you manage a sales team, you’ll love that: the whole team will have access to the contact management directly online, so you can maximize your productivity, wherever you are, 24/7. The personalized customer journey, different buyer personas within your lists will enjoy a highly personalized customer journey, that changes based on people’s behaviors.

No matters if you are an experienced marketer or a newbie. With proven blueprints, broadcast, autoresponders and behavior-triggered emails, you can take the most out of your email and bring your marketing on autopilot. To grow your business, you need to track. With Drip you’ll be able to analyze your marketing through built-in solutions that help you achieve your goals.


What you can do with Purple and Drip

Create new Drip subscribers in tags with Purple

Create new Drip subscribers in campaigns with Purple

Update Drip subscribers in tags with Purple

Update Drip subscribers in campaigns with Purple


Other popular Drip integrations offered by LeadsBridge


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