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What is Purple
Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Benefits of using Purple
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Why should I use Purple
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
What is FireDrum
FireDrum is an email marketing software that provides scalable solutions to suit the needs of any businesses. You can choose between a do-it-yourself, managed or private label solution. WIth the first one, you can design, schedule and send bulk email messages by yourself. You can also split up your contacts list creating different segments based on your needs or subscribers’ interests and behaviors.
Benefits of using FireDrum
Thanks to a user-friendly visual editor and dozens of customizable templates, you can design your email campaigns giving them a professional look. Pricing plans differs on the amount of contacts that you want to import into FireDrum. Otherwise, you can also choose to pay for the number of email messages that you’d like to send. The “Managed” solution provided by FireDrum, allows you to let them manage your Email Marketing campaigns. A dedicated account manager will take care of your campaigns and you can save time that you usually spent for designing, testing and delivering an email marketing campaign.
Why should I use FireDrum
By the way, you can always cooperate actively with them to create your branded template. Through the “Private Label” solution, the FireDrum’s team of experts will develop a robust and unique email marketing system for your business, with a lot of customizable features and tools, in order to develop a solution that perfectly matches your needs. It also includes an advanced list management system.
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