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What is Purple
Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Benefits of using Purple
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Why should I use Purple
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
What is Klaviyo
Klaviyo is an email marketing platform specifically designed for e-commerce marketers who want to increase their sales by targeting, customizing and measuring their email marketing and Facebook campaigns.
Benefits of using Klaviyo
A key benefit that Klaviyo offers is the ability to access essential data from your audience directly from your e-commerce website and other marketing tools that you can use to manage your business. In this way, you will be able to identify your best customers and customize your marketing campaigns to increase conversions and sales. Keeping to the Benefit theme, the simplified audience segmentation offered by Klaviyo will help you target potential customers with the most suitable marketing message for them.
Why should I use Klaviyo
A valid reason to use this tool is that Klaviyo makes it easier for marketing experts to use existing segments for targeting Facebook advertising campaigns. Moreover, Klaviyo offers a system of integration with other very simple software; in fact, Klaviyo can be easily integrated with Magento, Shopify, ZOHO, and Zendesk.
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