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What is Purple
Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Benefits of using Purple
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Why should I use Purple
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
What is MailUp
MailUp is a contact’s management platforms that allows you to create and send newsletter, email e SMS to your leads and clients. Expand your reach. MailUp it’s not just an email marketing solution, yet it really helps you take the most out of your marketing campaigns. In fact, MailUp is a multichannel marketing platform, which enables you to follow up your contacts using Email, SMS and social media.
Benefits of using MailUp
MailUp boosts the engagement with your leads,: thanks to the BEE editor, your campaigns are fully responsive and adapt to every device. Marketing automation Marketing automation is one of the most important tools that you can use, in order to address your audience with the most relevant content and increase conversions.
Why should I use MailUp
MailUp enables you to build automated workflows. Based on how they behave, Mailup creates segments of your list and customizes the journey for each client. Advanced stats MailUp allows you to track your results and increase your performances. Discover the most engaging campaigns and analyze clicks and opens. Run A/B tests in order to find out what works for your business, and what doesn’t - without guessing.
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lists with Purple
lists with Purple
Kayak Pools created a series of campaigns to sell swimming pools. Thanks to LeadsBridge and Facebook Leads Ads Kayak Pools was able to increase their ROAS up to +36%