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What is Purple
Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Benefits of using Purple
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Why should I use Purple
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
What is Rezora
Rezora is enterprise-level software for marketing executs and managers who oversee comprehensive branding efforts for large, multi-office brokerages. There's a lot of power here, and career marketing professionals will recognize that Rezora was programmed to make them better at their jobs. Rezora’s interface presents campaign-specific reports, such as number of opens and clicks, among other common email marketing figures. Agents can sort metrics by previous campaigns and find out which contacts are most often engaged. Rezora works with CRMs (customer relationship manager) to embed contacts, but it is not trying match wits with CRMs. Its only intention is to be marketing software; and it excels in that intention.
Benefits of using Rezora
Rezora is very pro-agent, granting individual agents tight control of their contact lists, which are also unavailable to other agents.This feature allows agents to control what larger company campaigns their contacts are subject to. With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers.
Why should I use Rezora
Rezora allows you to capitalize on the growing number of online adults using social media networking. With the most of online adults communicating through social media sites, the online table is set for your brand and messaging consumption. Rezora makes accessing these social networks simple. Digital templates created for email or print can be easily shared or published to social media channels such as facebook, twitter, pinterest, your website and blog.
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The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%