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What is Purple
Purple is a global leader company in guest WiFi analytics and engagement, a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more. With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Benefits of using Purple
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages. With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Why should I use Purple
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
What is WhatCounts
WhatCounts is an email marketing company that helps you drive more sales and revenue from your emails. WhatCounts provides services and tools you need to engage your audience and run email marketing campaigns that convert a cold audience into clients, multiple times. WhatCounts helps business of any size. From small businesses to enterprises, WhatCounts offers customized plans and services that fit for your needs.
Benefits of using WhatCounts
WhatCounts’ platform enables you to follow up your clients by building automated campaigns that reach timely and personally your audience. Moreover, thanks to marketing automation you have the ability to segmentate your audience based on their preferences and behaviors. You can simply set up triggers, and WhatCounts’ platform will send the most relevant message to your contacts’ base, with the goal of increase conversion rates.
Why should I use WhatCounts
WhatCounts help you increase your marketing skills thanks to weekly resources, webinars, newsletters, full of tips and strategy that will transform you into an email marketing super-hero! But WhatCounts is not only an email marketing platform. By partnering with WhatCounts, you’ll also have the chance to get dedicated support form an account manager, who will make sure you’ll be able to take the most out of your email marketing efforts.
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