Streamline your data management process with the Realtor.com + Facebook Offline Conversions integration

Realtor.com is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey.

Through Realtor.com, real estate business can promote their homes and reach people who are looking for a new home. In fact, the platform allows buyers and sellers connect with each other.

Realtor.com pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. realtor.com® is operated by News Corp subsidiary Move, Inc. under a perpetual license to operate realtor.com from the National Association of REALTORS.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.