Generate more leads with the Salesforce® Higher ED + Marketo integration

Higher ED is an education CRM. Salesforce education management software helps higher education institutions connect in the same way customers connect with businesses.

Higher ED gives you the tools to build stronger, more fruitful relationships with prospects, students, alumni, faculty, staff, parents, and donors. The Salesforce education CRM can connect to all of your systems and data, it can provide powerful big-picture views and forecasts, and even let you drill down deep to the details that matter. Whether you are trying to recruit, retain, or develop support, you will get the information you need, when and where you need it.

For students, education CRM and available custom apps become platforms for community-building, collaboration, progress, and advancement. For educators, the CRM platform helps you market and serve like a business.

Marketo is a powerful, Best-in-Class marketing automation software that helps companies improve their businesses, building a strong engagement with customers and leads. Marketo has an impressive and advanced features set designed for companies of any size.

Marketo enables you to manage your leads efficiently, by attracting new potential clients, covert them into subscribers and nurture them. Marketo sales insight With Marketo sales insight you have under control your entire sales process. Thanks to this feature, you are able to optimize your funnel to make more sales. Email Marketing tools Marketo’s email marketing solution helps you build a strong and long-lasting relationship with your leads and customers. Thanks to marketing automation.

Marketo allows you to automatically create many segments within your list, which correspond to different email marketing campaigns. Thanks to marketing automation, you’ll be able to send more relevant content and offers to your leads and clients. Marketo social marketing Marketo enables you to integrate and manage your preferred social media channels within your marketing strategy, which allows you to increase the engagement of your audience on social media.

What you can do with Salesforce® Higher ED and Marketo

Create new Marketo leads in static lists with Salesforce® Higher ED

Create new Marketo leads in lists with Salesforce® Higher ED

Update Marketo leads in static lists with Salesforce® Higher ED

Update Marketo leads in lists with Salesforce® Higher ED

Case study

Amzul Foods

Amzul Foods is a natural food products and supplements company.


Cost per lead



Featured customers

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