Streamline your data management process with the Selligent Marketing Cloud + CURL integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Curl is a software-oriented programming language for interactive web applications. The main objective of the language is to integrate formatting and web programming. Curl makes it possible to include complex objects in simple documents without having to use different programming languages or development platforms.

The problem is to allow different blocks to communicate with each other effortlessly. Curl addresses this problem by providing a syntactic and semantic interface at all levels of web content creation, from simple HTML to complex object-oriented programming languages.

Curl combine's text markup (as in HTML), scripting (as in JavaScript) and high computational power (as in Java, C # or C ++) within a single framework. It is used in a range of enterprise applications, Business to Business (B2B) and Business to Consumer (B2C).