Streamline your data management process with the Selligent Marketing Cloud + Exponea integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Exponea is a marketing cloud, an all-in-one platform that helps businesses acquire, covert and retain their customers thanks to a multichannel marketing approach, leveraging marketing automation. Thanks to Exponea, you can improve your sales process and empower the efficiency of your marketing to increase conversion rates at each step of your funnel. Thanks to Exponea, have the ability to expand your reach by managing your marketing via email, social media and much more.

Email marketing management allows you to follow up your potential clients and customers, in order to engage them with the most relevant content and offers for them. In fact, Exponea uses marketing automation to segmentate your lists and identifying the different buyer personas you have within your contacts.

Many functionalities of Exponea are enhanced by the Artificial Intelligence, which allows you to address your audience through the right channel, with the specific messages they need for buying. In every moment, Exponea gives you access to advanced tracking and analytics tools, which enables you to take the most out of your marketing efforts.