Streamline your data management process with the Selligent Marketing Cloud + Infusionsoft by Keap integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Infusionsoft by Keap is a leading marketing automation platform that allows you to increase your leads and manage your contacts base, with the goal of growing your sales volume. Infusionsoft by Keap was designed as a small business CRM, sales, and marketing automation software, yet it is widely used by companies of any size.

First of all, Infusionsoft by Keap allows you to acquire more leads in different ways. You can upload a list of contacts manually, or create opt-in forms that will be included on your website, blog, or landing pages, in order to get more leads. Moreover, you can integrate Infusionsoft with other online platforms that you use to generate leads online. By doing so, the contacts will start receiving your email follow-ups and newsletters.

With Infusionsoft by Keap, you can assign tags to your leads, in order to identify their preferences and behaviors. When you tag a contact with Infusionsoft by Keap, you collect crucial information about your leads that you can use to send more specific offers and more relevant messages, which generally increases conversion rates.