The real estate client acquisition process has changed. Sadly, a lot of real estate agents have not changed. If you are still going to networking meetings, local events, farming neighbourhoods and using print advertising to get leads and clients, you are missing out. A lot of real estate agents are using digital marketing tools to acquire leads and clients. Do you know that your clients are waiting for you online?
93% of home buyers look online when searching for homes to buy.
That is not all.
A survey carried out by the national association of REALTORS(R) profile of home buyers and sellers revealed that 51% of buyers found the home they purchased online, compared to only 1% that found their home through a print newspaper advertisement.
This is where you need digital marketing tools that will help you generate leads and clients online. Do you know that Leadsbridge helps thousands of real estate agencies to generate highly qualified leads with Facebook? If you are curios to discover how, check out how we are making the difference in the real estate industry.
One of the best tools you can use for this purpose with Leadsbridge is Clickfunnels. Clickfunnels for real estate will help you to generate warm leads, 24 hours a day without much stress. It saves time, money and effort.
It is a tool used by internet marketers and it also works for real estate agents.
In this article, you will learn about Clickfunnels for real estate and what it can do for your business.
Let’s get started.
What is Clickfunnels?
Clickfunnels is an online tool you can use to market, sell and deliver product and services. This include, of course, your real estate services. Clickfunnels for real estate makes it easy to build landing pages, sales funnels, squeeze pages, webinars, and membership sites. It has many pre-made templates you can customize to fit your need.
It will interest you to know that thousands of businesses, marketers, entrepreneurs and real estate agents are using the product.
How does Clickfunnels work for real estate agents?
As a real estate agent, you can use Clickfunnels for real estate marketing activities. That is, from lead generation to nurturing and to convert the leads to clients. Find out more below.
1.Clickfunnels for real estate can help you to build beautiful landing pages with a drag and drop tool
Landing pages are essential for you to capture leads. Clickfunnels for real estate have a drag and drop landing page builder. It is easy to use and it does not require a learning curve. With Clickfunnels for real estate, you can create attractive landing pages for your listings, free market report e-books, etc.
2.Clickfunnels for real estate will help you to connect your lead generation process with a click
Most real estate agents find it difficult to streamline the process of capturing leads with the aid of opt-in forms, sending it to their CRM and nurturing them. With Clickfunnels for real estate, it is a one-click integration. It streamlines your lead generation processes with different integrations with CRMs, Autoresponders, etc.
3.Clickfunnels for real estate helps you to connect with your leads when they are still hot
According to Harvard Business Review report “Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead … as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that wait 24 hours or longer.” Clickfunnels for real estate allows you to connect with your leads immediately they sign up to your email list. It has integrations with different autoresponders such as Aweber, Getresponse, Mailchimp, where you already have your welcome emails series waiting for them.
4.Clickfunnels for real estate helps you to Nurture your leads
With Clickfunnels for real estate, you can create and send email drip campaigns to your leads. For any lead to easily convert into a customer, you have to nurture them. This is what Clickfunnels for real estate does best. You can automate your email campaigns to make sure it gets to your leads at the right time.
Examples of Clickfunnels for real estate
Below is an example of a Clickfunnels for real estate agent funnel. It is designed to target people who have interest in buying homes in the target area. It has three stages.
In the first stage, the funnel presents an optin-form to help collect some information in exchange for a list of homes that have been put up for sale.
As soon as the visitor fills the first opt in form, the second funnel pops up asking the lead if they need an e-book titled “Tips on how to raise the value of your home before selling”.
This funnel allows you to capture both home buyers and sellers.
In the third stage, a “Thank you” page comes up where you can lead them to call, email or show a link to a list of houses in the area that are for sale.
Clickfunnels for real estate best practices
1.Clickfunnels for real estate best practice #1: Use urgency and scarcity on your landing page
Using urgency and scarcity on your landing will increase your conversions. To create urgency and scarcity on your real estate business landing page:
- Choose a deadline for signing up
- Use words like hurry, instant, and now.
- Use urgent colors like red, organ and yellow.
2.Clickfunnels for real estate best practice 2: Split-test your landing page until you find the winnerSplit test your headlines, copy, colors, text, calls-to-action and placements to get the winners.
This will help you to know what works and what is not working before you spend money on traffic generation.
3.Clickfunnels for real estate best practice #3: Find out what your competition is doing
There are real estate businesses using Clickfunnels for real estate to get leads. Find out what they are doing. Look for the best in the real estate niche and study their strategies and placements. Where do they put their form, call to action and replicate their success?
4.Clickfunnels for real estate best practice #4: Use an attractive copy
The copy on your landing page is very important. It will either attract or repel your visitors and leads. You need to know what to say and how to say it correctly. Use smaller sentences, well-spaced, and broken up and distributed evenly on the page to make it easy for visitors to read.
Clickfunnels for real estate integrations
Clickfunnels for real estate integrates with email marketing software such as Aweber, Convertkit, Mailchimp and, Getresponse. It integrates with payment gateways like Stripe, Paypal, Clickbank, and Authorize.net.
Clickfunnel for real estate also integrates with a custom domain, to make it easy to set up your landing pages and sales funnels on your website or on a custom domain.
It integrates with Facebook and webinar tools like Gotowebinar, webinar jam studio and CRM tools like infusionsoft and Hubspot.
Clickfunnels for real estate makes it easy to create funnels that will help you to acquire home buyers and sellers through different landing page templates. You will be able to use emails to turn potential buyers and sellers into clients by nurturing them through email automations. You can easily integrate it with your autoresponder and CRM to make it easy for you to market your leads.
It is time to start using Clickfunnels for real estate for all your marketing needs.Check out our integration with this tool to maximise your marketing strategy!