Streamline your data management process with the Selligent Marketing Cloud + Sailthru integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Sailthru is a multichannel campaign management platform designed for modern marketers and media companies, that helps you generate more customers and grow your business. Sailthru enables you to run effective marketing campaigns, with the goal of building a 1:1 relationship with your leads and clients, increasing conversions and reducing churn. Improve your email marketing Marketers and business owners know the importance of email marketing.

Sailthru allows you to improve your email marketing campaigns, by increasing opens, clicks and conversions due to an impressive level of personalization that improves your email performances. Marketing automation allows you to identify the different buyer personas within your list, automatically. This makes your life easier. Using triggers, while the software pre-qualifies your best clients without effort, you can focus on what matters most for your business. Based on how your contacts behave, Sailthru automatically segmentate your audience and send them the most relevant content and the offers that matter for them.

Thanks to Sailthru, you can create a unique customer journey for your clients, driving them through your entire pipeline successfully. Coordinate email, web and mobile campaigns. With Sailthru you can customize and optimize your audience’s experience by reaching them through their preferred channel.