Streamline your data management process with the Selligent Marketing Cloud + Unit4 CAMS Enterprise integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Unit4 CAMS Enterprise is a leading provider of business applications that enables people in service organizations. Unit4 CAMS Enterprise offers ERP, applications focused on the sector and the best in the category. Thousands of industry organizations including professional services, education, public services, non-profit, real estate, wholesale and financial organizations benefit from Unit4 CAMS Enterprise solutions.

For schools that have relied on different programs to manage recruitment, application review, enrollment, and other activities, Unit4 CAMS Enterprise offers a centralized solution designed to serve as a primary resource for students during their academic life cycle.

Students can easily access up-to-date information and administrators can have immediate access to analyzes, student profiles, and application statuses. Each user can also customize their dashboard to make it even easier to navigate in the portal.