Streamline your data management process with the Selligent Marketing Cloud + Woodpecker integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Woodpecker.co automates sending emails and follow-ups.

B2B companies use Woodpecker to directly contact hand-picked decision makers as their prospective clients. Connect your email account and have your email sequences sent automatically in a way that you would send them yourself.

The platform tracks how many prospects opened an email, the amount of link clicks and how many replies, whether positive, negative or neutral, they received in return.