Generate more leads with the Zoho Campaigns + BoomTrain integration

Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.

BoomTrain is a Smart Marketing Platform for media and publishing, retail and managed services. The platform is focused on delivering a fulfilling brand experience to customers through a 1:1 communication, at any scale.

BoomTrain’s automations, in fact, are empowered by an advanced Artificial Intelligence which scans your site and helps you understand your individual customers’ needs and desires.

The Artificial Intelligence offers you the chance to connect with your audience in a way that no other tool can do. Consequently, you can increase your brand’s identity and create one-to-one communication for every customer, through omni-channel marketing automations (using your website, email, sms, etc). Dynamic Segments and Smart Triggers BoomTrain uses dynamic segments and smart triggers to segmentate your audience. Thanks to these features, you’ll be able to maximize your marketing efforts delivering the right message, to the right audience.