Generate more leads with the Zoho Campaigns + IBM Campaign integration

Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.

Ibm-campaign is a marketing automation tool designed to create and manage and deliver your marketing campaigns through multiple channels, in order grow your business with data on hand. Nowadays, having transparent information about your marketing efforts is more important than ever.

Ibm-campaign helps you measure and optimize your efforts, thanks to the most advanced analysis and tracking tools that allow you to exactly understand how you can improve your results. With Ibm-campaign you can improve response rates by running more precise campaigns to your audience. Ibm-campaign enables you to send highly personalized messages to your contacts, tailored for their needs and desires, leveraging marketing automation.

By addressing your audience through different channel, you’ll be able to reach them exactly where they are. This will allow you to connect with your prospective clients and customers at the right moment, in the right way. At the same time, by measuring your results, you’ll understand which marketing channel works better for a certain type of client.