Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.

OpenMoves is an email marketing platform that provides a suite of advanced tools, suitable for enterprises. It’s not only a robust and affordable email marketing solution, because everything is supported by a team of experts. For each email marketing campaign, a free strategy session is provided, based on the goals that you want to achieve. In this way, you’ll be sure that your email campaigns will be correctly optimized, in order to get the best results for your business.

OpenMoves also provides a user-friendly drag and drop builder, a variety of customizable templates and lead scoring system based on the engagement of your leads. In this way, you can prioritize best leads and promising prospects. In addition, you can quickly create surveys and landing pages, in order to capture new leads and increase conversions.

Thanks to its automation features, you can set up workflows, create triggers and personalize your email messages with dynamics tags. You can also segment your entire contacts list, based on their interest and behaviors, including cart abandonment, if you have connected an Ecommerce with OpenMoves (an integration with Magento is available). OpenMoves comes with a robust reporting and analytics system, which generates in-depth insights about your entire marketing activity, including heat maps and geolocation information.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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