How to connect Exact Target (Salesforce® Marketing Cloud) with Facebook Offline Conversions
Exact Target (Salesforce® Marketing Cloud) / Facebook Offline Conversions

Connect Exact Target (Salesforce® Marketing Cloud) to Facebook Offline Conversions with LeadsBridge

Exact Target (Salesforce® Marketing Cloud)Facebook Offline Conversions

This article is a simple guide on how to set up the bridge and connect Exact Target (Salesforce® Marketing Cloud) to Facebook Offline Conversions.

How to set up the bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Facebook Suite.
  2. Click Facebook Offline Conversions.
  3. You'll be taken to the Facebook Offline Conversions section of your account.
  4. Click on Add New.
  5. You'll be taken to the first step of the bridge creation.

Step 3: Setup your Exact Target (Salesforce® Marketing Cloud) source

  1. Choose Exact Target (Salesforce® Marketing Cloud) as source of your contacts.
  2. Select to use an existing integration or to create a new one.
  3. Click Next.

You may skip the integration part if your integration has been already configured.

Integrate Exact Target (Salesforce® Marketing Cloud) with LeadsBridge

  1. Type in the name you'd like to call your integration to recognize it later.
  2. Enter Client ID, Client Secret and Authentication Base URI to connect your Exact Target (Salesforce® Marketing Cloud) with LeadsBridge.
    1. Log into Exact Target with an Admin User
    2. On the top right of the screen, next to your username, make sure to select the correct Company, or Business Unit, that you want to connect with LeadsBridge
    3. Click on your username on the top right of the screen
    4. Click on Setup
    5. Go to Apps » Installed Packages, under Platform Tools
    6. Click on New at the top right of the screen
    7. Give a name to your New Package, for example LeadsBridge
    8. Click on Save
    9. Click on Add Component
    10. Select API Integration, then click on Next
    11. Select Server-to-Server, then click on Next
    12. Click on the Edit button of the API Integration you just created
    13. Flag the following items:

      1. Under Channels » Web, flag Read, Write and Publish
      2. Under Contacts » Audiences & Contacts » List and Subscribers, flag every item (if you want to use Lists)
      3. Under Data » Data Extensions & Data » File Locations, flag every item (if you want to use Data Extensions )
    14. Click on Save
    15. Copy the Authentication Base URI, Client ID and Client Secret from the API Integration you have just created on Exact Target
    16. Paste that information inside your LeadsBridge integration setup
  3. Click Next.

Contacts segmentation

  1. Select the segment you'd like to use as the source for your contacts.
  2. You may also add filter conditions by clicking the Source Filter button:
  • Add conditions to filter contacts and tailor specific segments.
  • Remember that source data will be processed only when all conditions added are met.
  • Click Next.
  • Fields Mapping

    Here you can map your Exact Target (Salesforce® Marketing Cloud) information with your destination fields.

    You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Facebook Offline Conversions.

    Underneath there's a box where you may add the information you'd like to send.

    • Check each of the Facebook Offline Conversions fields available and match the data you wish to sync from Exact Target (Salesforce® Marketing Cloud).
    • Map as many fields as possible to achieve higher performing data matching to people on Facebook.
    • Please remember to specify these mandatory fields to create the Event Set:
      • Event Name: the event type;
      • Event Time: when the conversion occurred;
      • Event Value: the value of the conversion, like the amount spent;
      • Transaction Currency.
    • Email and Phone can accept up to 3 values, thus allowing to create better-performing retargeting.
    • Static values can be added only for Event Name, Transaction Currency, Country Code, Gender and U.S. State fields.
    • You may also leave blank the box of a field's information you don't want to send through.
    Custom Fields

    Adding more information is simple and straightforward:

    1. Head over the "Would you like to add more information?" box at the bottom of the page.
    2. Select the field you'd like to add from the dropdown list.
    3. Click the Map this field button.
    4. The field will appear above.
    5. Add the desired information, as you did with the other ones.
    Custom Data

    Custom Data can be used for creating segments in your reporting or building custom audiences next.

    Custom Data is not used for matching offline events to people on Facebook.

    1. Add the Custom Data custom field from the dropdown at the bottom.
    2. Select one or more information you'd like to add to your conversion inside the Custom Data field, for example the Category and the Location of a customer's order.

    Once accomplished your desired outcome, click Next.

    Audience Sources

    Here you can Edit the source created, Delete it or Add Another Source to combine different sources into your Facebook Offline Conversions.

    If you'd like to add other source data, please click Add Another Source and repeat the Step 3 to setup your new source.

    Once done, click Next and head to the last step.

    That's all! Congratulations.

    Your bridge will now start the sync process to gather all the information. Once ready, it will be synced and updated automatically.

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    If you have any other questions, or need help to configure your bridge from Exact Target (Salesforce® Marketing Cloud) to Facebook Offline Conversions with LeadsBridge, do not hesitate to contact our Support!