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How to connect GetResponse with Marketo

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Connect GetResponse to Marketo with LeadsBridge

GetResponse » Marketo

In this article, you'll learn how to set up the bridge and connect GetResponse to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on the Create new Bridge green button
  2. You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

  1. Choose GetResponse as the source for your bridge
  2. Choose Marketo as the destination for your bridge
  3. Click on the Continue button
  4. At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your GetResponse with Marketo

Step 2.A: Setup your GetResponse integration

  1. Click on Connect GetResponse
  2. Click on Create new integration to connect your GetResponse (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the GetResponse integration
  4. Fill API URL, API Key, API version field to connect GetResponse with LeadsBridge
  5. Click on the Authorize button
  6. You can choose a name for this GetResponse and LeadsBridge integration (you can also edit it later)
  7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  8. Now that your GetResponse is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for GetResponse

How to get API URL, API Key, API version

The most current and stable version of GetResponse API is 3.0, if you're just starting with GetResponse API please use this version, otherwise if you're on an older version, please use GetResponse API 1.5 version.

If you are a GetResponse Enterprise customer you'll need to fill the field Enterprise Domain (API v3 only) with your domain.

The API URL field is usually the default value:
- https://api.getresponse.com/v3
Otherwise, you can leave it empty.

In order to get your API Key you should follow the steps below:
1. Login to your GetResponse account
2. Go to My Account » Account details » GetResponse API
3. Click on the blue Generate the API key button
4. Copy the API Key and paste it inside your LeadsBridge integration page
5. Click the Save button and your GetResponse integration will be set!

Other Info

For further information ( Learn more)

Step 2.C: Setup your Marketo integration

  1. Click on Connect Marketo
  2. Click on Create new integration to connect your Marketo (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the Marketo integration
  4. Fill Client ID, Client Secret, URL field to connect Marketo with LeadsBridge
  5. Click on the Authorize button
  6. You can choose a name for this Marketo and LeadsBridge integration (you can also edit it later)
  7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  8. Now that your Marketo is connected, you can continue with the set-up of your bridge

Step 2.D: Configuration details for Marketo

How to get Client ID, Client Secret, URL

To find the Client ID and Client Secret follow this steps:
- Login your Marketo account
- Go in the Admin section
- Click on LaunchPoint and View Details.
To find the Identity URL follow this steps:
- Go in the Admin section
- Click on Web Services
- Go in the REST API section.

Step 2.E: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

  • Type the address(es) where you'd like to receive the receipt
  • You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your GetResponse information with your Marketo fields.

  1. You will have Marketo fields on the left. Match the information you wish to pass align from GetResponse
  2. Based on Marketo functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
  3. You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
  4. You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

  1. Click on the link Add Filter for Incoming Leads on the top left
  2. A popup wil be opened where you can configure the filter
  3. You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
  4. Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

  • Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources: