Connect Google Sheets to LinkedIn Offline Conversions API with LeadsBridge

In this article, you'll learn how to set up the bridge and connect Google Sheets to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

Head over to the left sidebar and click on the Create new Bridge green button
You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

Choose Google Sheets as the source for your bridge
Choose LinkedIn Offline Conversions API as the destination for your bridge
Click on the Continue button
At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Google Sheets with LinkedIn Offline Conversions API

Step 2.A: Setup your Google Sheets integration

Click on Connect Google Sheets
Click on Create new integration to connect your Google Sheets (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Google Sheets integration
Click on Authorize and you will be prompted to the Google Sheets authorization experience
Here you will need to provide the info required and grant access to LeadsBridge
Once done, you will be get back to LeadsBridge application
You can choose a name for this Google Sheets and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Google Sheets is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for Google Sheets

How to get Domain, Sheet Id, Collect only last N rows

(Optional) Enter the Sheet Id of your spreadsheet if you need to use a specific one

(Optional) Enabling More Settings? it is possible to insert the value for the field Collect only last N rows which allow collecting only the last N rows of the Sheet. This option is useful with very large Sheets because due to some API limits, the integration can't retrieve all the data.

How to get Allow Duplicates

Using the Allow Duplicates option, you may choose if you want to send duplicate leads in your Google Sheets when using it as a Destination integration.

If you want to avoid duplicates when sending leads to Google Sheets, you can disable the Allow Duplicates toggle from the Google Sheets integration settings.

Please note that this option works only if there's an Email column inside your Google sheet.

If the Allow Duplicates toggle is enabled, LeadsBridge will search for the exact same email address that already exists in your Google Sheets and then it will update it. If there's no match, a new row will be created.

Step 2.C: Setup your LinkedIn Offline Conversions API integration

Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
Once done, you can choose a name for this LinkedIn Offline Conversions API and LeadsBridge integration (you can also edit it later)
Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the sync frequencies.
Use Simulation functionality in order to test the source data and receive a report to verify the information processed
Now that your LinkedIn Offline Conversions API integration is fully set up too, you can click on the Continue button

Notes for the simulation mode: A published bridge with simulation ON is not sending any data, the simulation has to be switched off to have the audience being created, up and running on the Advertising platform. You can edit it later from inside the bridge if you want to go live and send the data.

Step 3: Fields Mapping

Here you'll be able to map your Google Sheets information with your LinkedIn Offline Conversions API fields.

You will have LinkedIn Offline Conversions API fields on the left. Match the information you wish to pass align from Google Sheets
Based on LinkedIn Offline Conversions API functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

Click on the link Add Filter for Incoming Leads on the top left
A popup wil be opened where you can configure the filter
You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 4: Save and Publish

Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:

Google Sheets documentation page and common questions
LinkedIn Offline Conversions API documentation page and common questions
LeadsBridge KNOWLEDGE BASE
Contact support from your account clicking on the top right Support button

How to connect Google Sheets with LinkedIn Offline Conversions API