Connect Mailchimp to Bitrix24.com with LeadsBridge

In this article, you'll learn how to set up the bridge and connect Mailchimp to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

Head over to the left sidebar and click on the Create new Bridge green button
You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

Choose Mailchimp as the source for your bridge
Choose Bitrix24.com as the destination for your bridge
Click on the Continue button
At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Mailchimp with Bitrix24.com

Step 2.A: Setup your Mailchimp integration

Click on Connect Mailchimp
Click on Create new integration to connect your Mailchimp (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Mailchimp integration
Click on Authorize and you will be prompted to the Mailchimp authorization experience
Here you will need to provide the info required and grant access to LeadsBridge
Once done, you will be get back to LeadsBridge application
You can choose a name for this Mailchimp and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Mailchimp is connected, you can continue with the set-up of your bridge

Step 2.B: Setup your Bitrix24.com integration

Click on Connect Bitrix24.com
Click on Create new integration to connect your Bitrix24.com (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Bitrix24.com integration
Click on Authorize and you will be prompted to the Bitrix24.com authorization experience
Here you will need to provide the info required and grant access to LeadsBridge
Once done, you will be get back to LeadsBridge application
You can choose a name for this Bitrix24.com and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Bitrix24.com is connected, you can continue with the set-up of your bridge

Step 2.C: Configuration details for Bitrix24.com

How to get URL

You'll find the URL of your Bitrix24.com account by looking at the browser's address bar when you are logged inside Bitrix. See the image as an example.

Other Info

Before proceeding, please ensure to have the LeadsBridge application installed into your Bitrix24.com account. The app is required to authorize correctly the account.

If you don't have it already, open the following link https://www.bitrix24.com/apps/?app=leadsbridge.leadsbridge and click on "Install". Once done, head back to LeadsBridge and proceed with the next steps.

Step 2.D: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

Type the address(es) where you'd like to receive the receipt
You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your Mailchimp information with your Bitrix24.com fields.

You will have Bitrix24.com fields on the left. Match the information you wish to pass align from Mailchimp
Based on Bitrix24.com functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

Click on the link Add Filter for Incoming Leads on the top left
A popup wil be opened where you can configure the filter
You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:

Mailchimp documentation page and common questions
Bitrix24.com documentation page and common questions
LeadsBridge KNOWLEDGE BASE
Contact support from your account clicking on the top right Support button

How to connect Mailchimp with Bitrix24.com