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How to connect Mailchimp with LeadsBridge

Integrate Mailchimp with LeadsBridge

Mailchimp is a marketing automation and an email marketing platform, catering from small e-commerce

Mailchimp is a marketing automation and an email marketing platform, catering from small e-commerce shops to big online retailers.

In this article, you'll learn how to connect your LeadsBridge account with Mailchimp.

Connect Mailchimp integration

  1. Head over to the left sidebar and click on Integrations
  2. Click on the Add New button
  3. Enter a recognizable name for your integration
  4. Click on the Browse button
  5. Select "Mailchimp" from the providers list
  6. Click on the Next button
  7. Select the segmentation concept you'd like to use (ex Static List, Group, List)
  8. Click on the Authorize button
  9. A Mailchimp's wizard will popup
  10. Enter your credentials and grant the access to LeadsBridge
  11. Head back to LeadsBridge and click on the Finish button

Which entity concepts we support for Mailchimp

  1. Subscriber

    Someone that has given you permission to add them to your list.

Which segmentation concepts we support for Mailchimp

With LeadsBridge you may use these segmentation concept for Mailchimp.

  1. Static List

    A type of saved segment that includes only the subscribed contacts who shared specific common qualities when you created it.
  2. Group

    A list group is a subcategory of your list that stores contacts based on their interests.
  3. List

    A list is a collection of contacts. Each list is independent of other lists in your account. ( Learn more)

Common questions for Mailchimp

How can I add more fields to send information to Mailchimp?

Mailchimp creates, by default, only 3 basic fields: First name, Last name and Email address. If you are looking to send more information to your account, you should create custom fields. ( OPEN LINK)

Where is my “Welcome Mail”?

When people opt-in to your list, it would be best to send an email welcoming them. This is a very cool feature of Mailchimp that, unfortunately, with the API 3.0 is no longer possible to configure using the API.

The configuration is very easy, to set it up you should follow the official Mailchimp documentation. ( Read from Mailchimp docs)

Why is a lead missing from Mailchimp?

Typically, you can’t see the lead into your Mailchimp account because the Double Opt-in feature is active on.

When people opt-in to your list, they will receive a confirmation email with a unique URL that your subscriber must click to be added to your list, once the subscriber confirms, their information will show up on your Mailchimp list.

Take a look at the official Mailchimp documentation about the double opt-in process. ( Read from Mailchimp docs)

Why is the contact Custom Audience count lower than my Mailchimp list?

Due to privacy and correct use of data LeadsBridge shows all of your contacts with the "subscribed" status and filters contacts with the "unsubscribed" status from the list.

What to do if you see the error message: "the contact cannot be sent to Mailchimp because it was previously unsubscribed by an Admin” ?

This error message comes directly from Mailchimp.

It happens when a subscribed contact clicks the unsubscribe link in your Mailchimp campaign, or when you manually unsubscribe a contact. The system assumes it was done on purpose and changes the contact's email marketing status. But we know accidents happen, so there are a couple of ways to resubscribe a contact. ( Read from Mailchimp docs)

What to do if you see the error message: (-1) Your system/CRM “Mailchimp” replied us with this message “Mandatory fields required"?

This error message comes directly from Mailchimp.

It happens when you are syncing contacts to a list in Mailchimp that has required fields. In order to fix it you need to:
  1. Open your Mailchimp dashboard
  2. Select the list you have chosen in Leadsbridge.
  3. Click Settings » List fields and merge tags.
  4. Now you'll be able to see the fields on this list, as well as a checkbox next to any field that is required.
Finally please uncheck all required fields except the email field.

If you have any further questions regarding this matter, or if you need help to set up the connection between Mailchimp with LeadsBridge, do not hesitate to get in touch!