What is Mailchimp? Mailchimp is an all-round marketing platform specially designed for digital marketers. It comes bundled with an artificially intelligent set of tools to help boost the growth of small businesses.
Organizations use Mailchimp to bring all of their target audience’s data in one place. It bundles multiple marketing channels together and provides analytical insights into the entire marketing campaign.
Many businesses use Mailchimp to send out regular, personalized, and automated promotional emails to their subscribers in an attempt to sell their products and services.
Thanks to Mailchimp’s feature of insights, businesses can effectively evaluate methods that bring more customers on board. This information is useful in future campaigns and generates an imminent and direct revenue source for the business.
With Mailchimp, building a customized marketing campaign is quite easy. The user interface is straightforward to understand and guides the user along the way to teach them how to use Mailchimp effectively.
Mailchimp sends hundreds of millions of emails every day on behalf of its users. To maintain such a large scale operation, Mailchimp has staffed an efficient and robust customer support force. They are always helpful in fixing issues regarding their marketing automation platform.
Mailchimp features include pre-built templates for the projection of campaigns. This makes product promotion a breeze. Using Mailchimp automation and its AI engine, companies can actively create new and aesthetically pleasing digital campaigns in a matter of minutes.
Mailchimp can also be integrated into a company’s mobile app using Mailchimp’s open API. This plays a pivotal role when organizations want to collect customer feedback. Companies use this feature to collect marketing data from their customers and later use this information for creating personalized customer-specific promotions.
Mailchimp’s real-time analytics feature helps companies produce engaging automation depending on customer’s actions, which can be automated to trigger as soon as certain conditions are met.
Equipped with professional security tools, Mailchimp protects data against theft and hacks. The deployment of firewalls also enhances customer satisfaction because their data remains safe and secure.
Mailchimp complies with the General Data Protection Regulation of 2018. These laws regulate how customer data of EU-residents is collected and used by businesses. Mailchimp’s compliance to this law shows their commitment to customer data protection as they never collect personal details. It also makes sure that the collection of data is as transparent as possible.
Through Mailchimp integration with LeadsBridge, companies can send emails to their customers and acquire real-time insights related to customer interaction. This opens doors of further Mailchimp integrations with tools affiliated with LeadsBridge.
Companies can acquire insights into customer interaction through real-time analytics. This is useful in determining which promotions had more impact on customers.
Pre-built templates for emails, postcards, and other marketing materials come in handy when formulating a quick marketing campaign.
Customer data is collected according to GDPR, and customer privacy is ensured at all times.
Companies can set up automatic emails and messages that are only sent when certain conditions are met.
Want to get the most out of Mailchimp? Here's the always-updated list of the best integrations available for Mailchimp and LeadsBridge.