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What is Mailchimp
Mailchimp is a leading email marketing platform designed to grow your business and make more sales. Mailchimp’s tools allow you to create highly professional email marketing campaigns effortlessly.
Benefits of using Mailchimp
With Mailchimp you can easily grow your mailing list, by creating your own opt-in forms and install them on your website or blog. Once leads subscribe to your list, you can nurture them with newsletters and drip email campaigns. Mailchimp allows you to run your email marketing on autopilot. Just set up your autoresponder to send periodic emails to your subscribers based on time and actions.
Why should I use Mailchimp
Mailchimp allows you to understand the success of your campaigns, monitoring the click and open rates of your emails, to find out what works and what doesn't. Moreover, with Mailchimp, you can control your marketing automation, allowing you to engage the base of your contacts with the goal of increasing conversions and monitoring results, which is essential to increase the results of your business.
What is Gmail
Gmail is a free email provider that offers an email service associated with your Google account where users can sign in via web browsers, Android apps, or iOS apps. Gmail provides 15 GB of email storage and the ability to send an email with up to 50 megabytes of attached files. This program also allows you to organize emails in folders and tabs.
Benefits of using Gmail
An interesting feature of Gmail is that the email system automatically scans emails to check for attachments that may contain viruses or malware, and offers a spam filtering feature that automatically recognizes and marks spam and e-mail messages and stores them in a dedicated folder.
Why should I use Gmail
Finally, Gmail provides dialing tools that allow users to customize their email messages with fonts, colors, emoticons, elegant photos and much more.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%