Lead generation is one of the most important goals of business owners. A successful lead generation strategy is the engine that keeps businesses running. However, generating high-quality leads is not an easy task. That is why 28.2% marketers revealed in a survey carried out by GetApp that generating high-quality leads is one of their biggest lead generation challenges.
To solve these challenges, you need a good lead generation strategy in place. It will help you target high-quality prospects that are likely to convert. This will lead to a lower marketing budget, an increase in sales and a positive return on investment (ROI).
What if I told you there is a way to generate inexpensive and high-quality leads? In fact, two ways.
Two of the best ways to generate high-quality leads are using Google Lead gen form on Search and YouTube trueview action forms.
In this article, you will learn how to use Google Lead gen form on Search and YouTube trueview action forms for your lead generation strategy.
Let’s get started.
1. Google Lead Gen Form Ads on search
Google Ads is introducing a new lead generation strategy for businesses to get leads easily with lead form extensions. If you are familiar with the Facebook lead gen form, you know that it is a very successful lead generation strategy that businesses use to acquire leads easily and cheaply. So Google Lead Form Ads is like that too. However, it is still in its testing phase and open to only a few business accounts.
How does Google Lead Form Ads for search benefit your business?
1.The Google Lead Form Ads will help you generate high-quality leads because of the high -intent of users who fills the forms.
2.Users don’t need to go to your website’s landing page to fill the form. This makes it convenient and fast to get leads.
3.The Google lead forms are pre-filled, which makes it easy and faster for users to fill and submit.
4.The Google Lead Form Ads is optimized for mobile search. Since 80% of searches come from mobile, it gives you more opportunity to get more leads.
5.The form is easy to customize to fit your business marketing goal
6.It allows integrations to your favorite CRM, making it easy for you to quickly contact your leads as they sign up.
7.Google Lead Form Ads are relevant to users since it is based on their previous consumption pattern on Google.
8.Google Lead Form Ads provide a better user experience.
How does Google Lead Form Ads work?
Google Lead Form Ads help your users to connect with your business through an integrated contact form located under your ad.
It is designed to attract prospects with a call to action. This can be a special offer and only accessible after filling and submitting the lead gen form.
The form has a place where you can add a preferred title, your business name and a description of up to 200 characters. You can collect your prospects’ details such as their name, email address, phone number, and the postcode. You can add your background and image as seen in the example below from EGO Power+.
How to download your lead data
Google Lead Form Ads store your leads for 30 days. You can download it as a CSV file or set up a webhook integration. The manual download takes time and energy. You can easily use a webhook integration service such as the Leadsbridge to funnel your leads straight into your preferred CRM. This way, you get your leads in real-time. This makes it easy to quickly contact your leads and deliver the promised offer or welcome them to your business.
The second way you can generate high-quality leads is through YouTube Trueview action forms.
2.YouTube Trueview Action Forms Ads
YouTube is one of the largest video platforms online. It has over 4 billion daily views and Google reported that 47% of U.S. adults aged 18 to 54 say YouTube helps them at least once a month when making a decision about what to buy. This is why about 70 million people are going to YouTube monthly to get help with a purchase.
This shows that advertising on YouTube is a great gain for marketers and businesses. One of the tools provided by YouTube for advertisers is the YouTube action form ads.
What is YouTube Action Forms Ads?
Google defines YouTube Trueview for action as a tool that “helps drive leads and conversions by adding prominent Call to actions and headline text overlays and an end screen to your video ads”. It has action in-line form submissions that help you drive leads. This implies that viewers don’t have to leave YouTube to your website to fill a form.
The YouTube action form ads is still in the beta phase. So, it is not open to everyone and you have to be whitelisted to use it. However, it is easy to set it up the same way you create YouTube campaigns, but there is an option to add and create the lead form if you are whitelisted to use it.
How does the YouTube trueview action form ads benefit your business?
1.It increases the volume of your YouTube lead
2.It reduces the cost per lead compared to landing pages
3.It helps you to educate and qualify your customers, thus increasing the quality of leads you generate.
4.It allows integration to any CRM of your choice.
How YouTube Action Forms Ads works?
The YouTube trueview ads shows up in-stream on the viewer’s YouTube video. The viewer will see a call to action button underneath the Trueview in-stream ad. When the viewer clicks on the call to action button, the form comes up pre-filled with the viewer’s information such as the first and last name, email, phone number, and zip code. Once the user submits the form, a “thank you” page is displayed with a link to your website. Find an example of the YouTube action form ad below.
Where is the leads’ data?
As soon as a user fills the action form, it is stored in the Google interface for about 30 days. You can download the data from there before the expiry date. This is a manual process that is time-consuming.
Google understands that marketers use CRM software, so it provides a webhook that helps to pull the leads’ data from the platform to your CRM. This helps you to see your leads in real-time. There are existing webhook solutions you can use such as the Leadsbridge for example. It will help you integrate your YouTube actions forms ads with your favorite CRM. Check out how to seamlessly connect your fauvorite CRM and Google Lead Form Ads with Leadsbridge, here!
With the YouTube Trueview action form ads, you can reach millions of users online. It is open to every business whether real estate, automotive, manufacturing, etc. No matter your industry, the YouTube action form ads will help you improve your marketing strategy.
Google Lead Form Ads are great if you are looking for more ways to generate high-quality leads for your business. The YouTube trueview action form ads will help you create awareness for your business and also generate quality leads. Curious to try out these new features for your business? Contact our LeadsBridge customer support here to receive the whitelisting instructions.