Integrations available for YouTube TrueView for Action Form Ads

Ads & Conversions Google Lead Generation

Connect YouTube TrueView for Action Form Ads with your favorite tool in a few clicks. Choose between over 370 integrations to get the most out from your YouTube TrueView for Action Form Ads data.

What are YouTube TrueView for Action Form Ads? YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specially designed for lead generation. This new technology helps advertisers generate more leads and reduce the cost per lead of their lead generation campaigns on YouTube by allowing viewers to register through an activation form immediately under a video ad, without the need to redirect traffic to a website page. Comfortable, practical, and very fast.

YouTube TrueView for Action Form Ads is in-stream video ads that allow advertisers to convert potential customers within the ad through lead generation forms. The announcements urge potential customers to act using compelling video experiences and important CTA buttons. Along with the form, it’s possible to have the option to send potential customers to a post-click page.

YouTube TrueView for Action Form Ads is available on the YouTube mobile app. Ads may only show in the In-Stream ad format before, during, or after another video on YouTube or Google's video partners. Video ads are made up of CTAs, title text overlays, and a final screen.

Within Google Ads, YouTube lead ads can be created using the "Lead" or "Website traffic" goals. Both goals feature automatic bidding and targeting so users can optimize the performance of their advertising campaign. Thanks to the introduction of advertising initiatives like TrueView and Google Shopping Ads on YouTube (available through the AdWords interface), retailers are just starting to scrape the surface of video advertising.

Read more

As we said, YouTube TrueView for Action Form Ads examples helps drive leads and conversions by adding prominent call-to-action (CTA) and title overlays to the video ads. By using this video campaign subtype, users can encourage customers to explore their product or service, share their contact information, and take other useful actions for the business.

The significant advantage for resellers is that YouTube now offers an ad format specially designed to target people to the site. TrueView per action campaigns are available for video campaigns on YouTube and consist of CTAs (calls to work) and a title.

YouTube TrueView for Action Form Ads features:

Conversion Tracking

YouTube TrueView for Action Form Ads relies on a good conversion volume to optimize the campaign towards the target CPA
Start-to-end Dates

Set dates for time-boxed campaigns. The start-to-end date options will only appear if you choose "Campaign Total" instead of "Daily Budget"
Bid Strategy

Set the bid strategy to Maximize conversions or target CPA
Languages And Locations

Select the style and location of the audience to target. It is essential to keep in mind the language in which the video is located

Screenshots