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Complete Guide to Lead Generation Best Practices

Lead generation is essential for any business, no matter the size. It is the most important aspect of a business that keeps it running. This is why 53% of marketers spend at least half of their budget on lead generation. However, lead generation is far from easy. In fact, 61% of marketers rank lead generation as their number one challenge. To generate high-quality leads, you need to stand out from the crowd in order to beat the competition. This is why we put together this pillar article on lead generation best practices.

In this article, you will learn lead generation best practices you can use to convert traffic into leads and leads into paying customers.

What is lead generation?

HubSpot defines lead generation as “the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into customers”.

In order words, lead generation is the process of bringing in people to nurture them to become customers.

Why do you need lead generation?

These are the reasons you need lead generation for your business:

1.    It increases brand awareness

People need to know what you are selling. With lead generation, you collect information from users, such as name, email address, and phone number. They also give you their permission to tell them about your product or service. With that, you can send them emails and tell them who you are and what you sell. This creates awareness for your product or service.

2.   It is cost-effective

Lead generation is cost-effective for most businesses. It generates a lower cost-per-lead (CPL) when compared to all other methods of marketing. You control your spend to target prospects that will convert to customers.

3.   It produces quality leads

Creating content that caters to the needs of your audience on your website, email or social media helps you to generate high-quality leads that will be easy to convert to sales.

4.   It increases revenue

With lead generation, you get more targeted prospects that are ready to do business with you. Putting out the right messages, offers, and content makes it easy to generate interest in your prospect. This will help to quickly get their attention and convert them to leads and paying customers. 

Different types of Lead generation

There are a variety of ways to generate leads, including:

a.     Website

b.     Email marketing

c.     Social media marketing

d.     Networking

e.     Webinars and seminars

So, how do you get leads through the channels listed above? Let’s start by examining the lead generation process.

Lead generation process

How is a lead generated? It’s a fairly straightforward process.

A visitor comes in contact with your business through your marketing channels such as your website, webinar, or social media network. The visitor sees your ads or website form. They fill the form or click on your CTA to take the required action specified. The CTA takes the visitor to a landing page to drop their information in other to get the offer. The visitor becomes a lead.

Lead Generation best practices

Website lead generation best practices

Having a website does not guarantee traffic or leads. A website optimized for lead generation is the online face of the business, meeting the needs of the target audience, generating leads, and converting the leads to customers.

Here are seven (7) website lead generation best practices that will help you generate more leads and convert them to customers.

1.   Choose the right website design

A recent study by Microsoft revealed that the human attention span has dropped to eight seconds – shrinking nearly 25% in just a few years. That means your website has only a few seconds to grab your visitors’ attention.

Another study revealed that 94% of first impressions relate to web design. That means your website design is a big factor in getting people to stay and engage long enough to check out your product or service. So, avoid using cookie-cutter templates for website design. These are done for you templates that everyone can use to avoid coding. Instead, get a good web developer that can design your website and tailor it to generate leads.

Examples of cookie-cutter templates are those provided by WordPress. Find one below.

An example of lead generation website best practices from WordPress

Check out the sleek design of the Slack Website below.

lead generation website best practices from Slack website

Source: Slack

It is distinct from all other websites.

Below are some best practices for website design.

a.     Use design elements to evoke warmth and a positive emotional response from the audience.

b.     Use bright colors and photos that appropriately represent your brand

c.     Choose a style guide that is consistent with all the pages of your website.

d.     Craft the site in a way that reflects your business to help visitors remember your brand.

e.     Use a custom design to set you apart from your competitors.

f.      Ensure the pages load fast; speed is everything on a website.

2.   Pay attention to your target audience

A great website design will help to attract visitors, but it will not keep them if your messaging is wrong. This is why you need to know your target audience and their pain points. Know what they are looking for on your website. After all, the website is built for them. Once you know the problem they are eager to solve, you can use it to craft an attractive message.

For example, look at Dropbox’s website homepage below. The messaging shows their target audience and their pain points.

an example of lead generation website best practices from Dropbox homepage

Source: Dropbox 

The text on the page reflects their audience’s pain points – “Keep life organized and work moving – all in one place“. This tells the reader that their tool is built for people who want an organized life and to work anywhere they are.

Below are best practices that will for catering to your target audience.

a.     Understand your current customers. This will help you create better audience personas.

b.     Know the purchase path and the pain points of your audience.

c.     Search for topics your target audience is interested in or that will solve their pain points and create top-notch content for them, aligned with the different stages of the sales funnel.

3.   Add Call-to-Action buttons in strategic places

One of the best features of website lead generation is a good CTA button. It shows visitors the next step to take after reading your messaging. As visitors see your product and services, the CTA should lead them to where they can read more about it or make purchases. So, adding CTA buttons in strategic places on your website is very important. It guides visitors towards becoming leads.

A good example of a website with CTA buttons in strategic places is our newly designed website. Check it out below.

an example of lead generation website best practices from LeadsBridge homepage

The CTA buttons are placed in strategic places to enable website visitors to see more of the product they want and take action. There are about 11 calls to action on the page, which is very good.

Below are some best practices you can use for your CTA button.

a.     Use CTA buttons that have the right colors to make them stand out.

b.     Use compelling copy to get users to click. For example, in the LeadsBridge’s CTA text above, you can see “Start for free“, “Sign up for free” and “Get deal”.

c.     Personalize your CTAs to make them stand out. Personalized calls to action convert 42% more visitors.

4.   Use testimonials and case studies to build trust

Another great element for your lead generation website is the use of testimonials and case studies. A study revealed that 92% of users trust recommendations from others over a brand. This is the reason you need to get testimonials and case studies from past users of your product to get your new prospects to trust you. When they see other people’s positive results using your product, they’ll be encouraged to do business with you as well.

At LeadsBridge, we’ve dedicated a whole page to showcase user testimonials (success stories). Find it displayed below:

LeadsBridge success stories

Below are best practices for testimonials and case studies for lead generation websites.

a.     Add reviews from other sites such as Yelp and Consumer Reports to your website if there are any. It further boosts your credibility and authenticity.

b.     Incorporate client testimonials on your home page and a dedicated page on your website.

c.     Make it easy for customers to leave product reviews on your website

d.     Feature the best and newest reviews on your website

5.   Focus on good user experience

You need to test different elements of your website to ensure they work and to enhance those that are not working. One very crucial thing you need to pay attention to is the user experience. The website must be designed in such a way that it helps visitors to find what they are looking for quickly and easily.

A bad user experience can cause an increase in bounce rates and a reduced click-through rate. These things will impact your revenue. Do you know that 88% of online users are unlikely to return to a website after a bad experience?

A lead generation website should have features that make the user experience great for the visitors. This will help to keep them longer on the website and convert them to leads.

A great example of a website with a good user experience is Amazon. Amazon is the king of personalization. When you go to the website, you will see different kinds of products. If you’ve visited the website in recent times, it will show related items you’ve viewed and also recommend other products for you as shown below.

an example of lead generation website best practices from Amazon user experience

Source:  Amazon

Below are best practices for user experience on a lead generation website

  1. Optimize your website for mobile devices
  2. Make it easy for users to navigate the website
  3. Ensure the content on your website is legible
  4. Keep page load speed quick

Social media lead generation best practices

Social media is now the haven for marketers. Currently, there are 4.55 billion social media users as of October 2021. This amounts to about 57.6 percent of the total global population.

Hootsuite data for social media use around the world

An average lead costs $2.50 on Google and $0.80 on Facebook. That’s a 32% cost efficiency through social media advertisement.

A study revealed that businesses grew by 24% by using social media for lead generation. Below are Facebook, LinkedIn, Instagram, and Tiktok lead generation best practices.

Facebook lead generation best practices

Facebook is the most popular and biggest social media platform online. Currently, it has about 2.91 billion monthly active users as of the third quarter of 2021.

Statista data for Facebook active users

Source: Statista

One of the best Facebook lead generation features is Lead Ads. Facebook Lead Ads is a built-in ad that uses a pre-built form to collect users’ names, email addresses, phone numbers, etc. It keeps users on the platform, which makes it easier for them to convert. It is one of the best Facebook lead generation techniques. This means they don’t have to go to a landing page outside of Facebook. Below is an example of Facebook Lead Ads.

An example of facebook lead Ads

Source:  Facebook

If you need more information on Facebook Lead Ads, read this article – A step-by-step guide to Facebook Lead Ads.

Below are some Facebook lead generation best practices.

1.     Give people a reason to subscribe.

It is always a best practice to let people know what they are signing up for. It shows you are transparent and trustworthy. Find a good example below.

Facebook lead generation techniques

Source: digitalmarketing  

You can see that the ad promises a 20% discount code to share with friends and also $10 to redeem toward any purchase. These are compelling reasons to sign up.

2.     Use Lookalike and Custom Audiences

Two of the best Facebook lead generation features to use when creating a campaign are the Lookalike and Custom Audiences. A lookalike audience, as the name implies, means an audience that has the attributes of the existing customers. It is a great way to reach new users with similar interests to your ideal customers. It allows you to use audiences from different sources such as websites, email lists, and apps subscribers. This helps to increase your conversions.

For more info about lookalike audience, check out this detailed blog post – How to use Facebook lookalike audiences.

Custom Audiences, on the other hand, are similar to Lookalike Audiences, but you create the audience from subscribers on your email lists, website visitors, and customers from your offline stores, etc.

Here is a link to a detailed blog post on Custom Audiences – A step-by-step guide to Facebook Custom Audiences.

Custom Audiences become more effective when you integrate them with your favorite tools, through LeadsBridge. Below are examples of Custom Audiences integrations:

a.     Zoho CRM integration with Facebook Custom Audiences

b.     Facebook Leads Ads integration with Facebook Custom Audiences

c.     HubSpot integration with Facebook Custom Audiences

Below are more Facebook Custom Audiences Integrations.

All LeadsBridge integrations for Facebook Custom Audiences

3.     Retarget users who open the instant form but did not submit

Retargeting is another great Facebook lead generation technique. Not all users who see your ads will click on, fill out, and submit them. For those who clicked but did not submit them, retarget them with ads using different offers and selling points. To sweeten the deal, add a limited-time offer to help them take the desired next step.

Find an example below from Clubw.

Facebook retargeting example

Source:  HubSpot

Apart from retargeting them with ads on Facebook, you can also retarget them on other platforms since you have their email addresses. This includes LinkedIn, Twitter, and Google Display Network.

4.     Send an automatic follow-up email to leads

One of the best ways to prevent leads from getting cold is to quickly send them a welcome email as soon as they subscribe. This is made possible when you integrate your Facebook account with the CRM you use for your business. LeadsBridge provides a way for you to link your favorite CRM to your Facebook account, so that as users sign up on your form and submit it, it funnels them straight to your CRM. Below are some popular Facebook Lead Ads integrations with different CRMs.

a.     Facebook Lead Ads integration with Salesforce

b.     Facebook Lead Ads integration with AgileCRM

c.     Facebook Lead Ads integration with HubSpot

Below are more Facebook Lead Ads Integrations.

LeadsBridge Facebook Lead Ads integrations

5.     Increase the number of calls to action

Add a second call to action on the form to provide an option for your users. You can provide a way for them to contact you or other calls to action such as “like our page“, “Start free trial”, or “invite a friend”. Since they have already shown an interest in your product or service, chances are that they will be interested in engaging more with your business. See an example below:

An example of call to action from Speedworksocial

Source: Speedworksocial  

LinkedIn Lead generation best practices

LinkedIn is a professional social media network with 740 million users in about 200 countries in the world. According to a study, 80% of B2B leads come from LinkedIn. It has a lead generation feature that enables users to collect leads on the platform known as the LinkedIn Lead Gen Form. It is like the Facebook Lead Ads in that it allows you to collect users’ details right there on the platform.

Below is an example of a LinkedIn Lead Generation Form. 

LinkedIn lead generation best practices


You can also read a detailed post on it here – Everything you need to know about the LinkedIn Lead Gen Forms.

Below are LinkedIn lead generation best practices.

1.   Target relevant audiences

LinkedIn, with its 740 million users, has a vast audience for businesses. This enables you to target the best people for your product or service. LinkedIn targeting tools help you to show your ads to users who are likely to convert to leads.

Linkedin targeting

There are four targeting options, as shown above. You can target people by their company, experience, education, or interests and identity.

2.   Add hashtags and emojis to your messaging

Although LinkedIn is a social media network for business professionals, it doesn’t mean you should create boring ads. Bring your ads to life by adding hashtags and emojis to attract users. Keep it minimal and readable, though, or it could be tagged as spam on LinkedIn. Ensure the hashtags and emojis are meaningful and that they direct the user to what you want them to view.

Find an example from us at LeadsBridge.

LinkedIn post example

Here is a blog post on LinkedIn emojis–Tips for using emojis on LinkedIn.

3.   Follow up with leads immediately       

When someone signs up to receive your offer, they expect an immediate response from you. One way you can do this is to integrate your LinkedIn account with your CRM through a third-party service like the LeadsBridge. This enables you to quickly communicate with leads, welcome them, and give them your offer in a timely manner. LeadsBridge helps you to integrate with different CRMs, autoresponders, and other third-party tools, such as

a.     LinkedIn Lead Gen Form Integrations with HubSpot

b.     LinkedIn Lead Gen Form Integrations with Salesforce

c.     LinkedIn Lead Gen Form Integrations with SugarCRM

Below are more LinkedIn Lead Gen Form Integrations.

LeadsBridge LinkedIn lead gen forms integrations

4.   Use LinkedIn Matched Audiences to expand your reach

LinkedIn Matched Audiences helps you to promote your product or service to contacts from your CRM databases and automation platforms so you can reach decision-makers in different companies with the account-based targeting option. It is like the Facebook Custom Audiences. You can use it for sponsored content, sponsored inMail, and different ad formats.

Here is a detailed post on LinkedIn Matched Audiences – LinkedIn Matched Audiences: Improve the efficiency of your retargeting campaigns.

One good thing about LinkedIn Matched Audiences is that you can integrate it through LeadsBridge with different tools, such as

a.     LinkedIn Matched Audiences integration with HubSpot.

b.     LinkedIn Matched Audiences integration with MailChimp

c.     LinkedIn Matched Audiences integration with Zoho CRM

Below are more LinkedIn Matched Audiences Integrations.

LeadsBridge LinkedIn Matched Audiences integrations

5.   Use the thank you screen

LinkedIn is encouraging users to stay more on the platform with the introduction of LinkedIn Lead Gen Forms. This means fewer people will visit your website. However, you can use the thank you screen to lead people back to your website after they have signed up and given you their email addresses. You can provide a call to action button with the text “visit website”, or tell them to sign up for a webinar, download a white paper, or follow your page. Users that have signed up are more likely to take further actions.

Find an example below.

LinkedIn Thank You screen example

Source: Searchenginejournal

TikTok lead generation best practices

TikTok is one of the fastest-growing apps in consumer spend. It has a massive audience, too. It’s been downloaded 2.6 billion times as of 2021.

Hootsuite data on 2021 mobile apps download rankings

Source:  Hootsuite

Recently, TikTok introduced a new lead generation tool for businesses known as the TikTok lead generation ads. Just like the Facebook Lead Ads, it allows users to share their contact details with businesses on the platform. Businesses can collect users’ information right there on the platform. The lead generation ads have a prebuilt form with fields such as name, email, and phone number. The forms are customizable and mobile optimized.

Here are detailed posts on TikTok lead generation and TikTok advertising – How to master TikTok Lead Generation & get more leads, and TikTok Advertising.  Here is a useful infographic from HubSpot.

Tiktok Lead Generation

Source:  HubSpot

Below are TikTok lead generation best practices.

1.   Create the right offer for the right audience

Creating a one-size-fits-all offer for your audience will not cut it on TikTok. You need to create different offers that fit the needs of your audience.

Below is a chart showing TikTok audience distribution.

TikTok audience distribution by age


2.   Create vertical TikTok ads

Vertical TikTok ads work because TikTok is a vertical platform. The TikTok ads spec is 9:16 aspect ratio. So, follow the guide to help optimize your ads. Find an example below.

TikTok ads example


3.   Use TikTok trends

TikTok has different trends you can engage with, such as dances, sounds, effects, and challenges. Users are already engaged in TikTok trends, so join those trends, too. It will help you drive prospects. Find an example of the “Tell me without telling me…” challenge trend below.

TikTok trend example

Source: Hotinsocialmedia

4.   Use TikTok Custom Audience

TikTok Custom Audience lets you target users who have engaged with your business. This allows you to get repeat customers, increase app engagement, and create a Lookalike Audience for your lead generation ads. You can use your email lists, app activity, engagement, and website traffic to create a TikTok Custom Audience. 

Even better, TikTok Custom Audience will soon integrate with your favorite tools through LeadsBridge.

Note: The integration is on the waiting list. Be the first to know by joining the waiting list.

Some integrations are listed below:

a.     TikTok Custom Audience integration with Zoho CRM

b.     TikTok Custom Audience integration with GetResponse

c.     TikTok Custom Audience integration with Salesforce.

Find more TikTok Custom Audience integrations below.

LeadsBridge TikTok Custom audiences integrations

2.   Integrate your ads with your CRM

Integrating your TikTok lead generation ads into your CRM will help you to quickly contact subscribers as soon as they come in. You can nurture them before they become cold. LeadsBridge provides lots of integrations for your TikTok ads. Find some of them below.

a.     TikTok Lead Generation integration with HubSpot        

b.     TikTok Lead Generation integration with MailChimp

c.     TikTok Lead Generation integration with ActiveCampaign

Below are more TikTok Lead Generation integrations provided by LeadsBridge.

LeadsBridge TikTok Lead Generation integrations

Instagram Lead Generation Best practices

Instagram is another fast-growing social media platform. Currently, it has 1.074 billion active monthly users. According to a study, 90% of Instagram users follow a business account. This is why an estimated 71% of businesses use Instagram.

Instagram has a lead generation feature too. It is called Instagram Lead Generation Ads. This is also similar to the Facebook Lead Ads. It helps businesses collect information from users. This includes their email addresses, phone numbers, and job titles. Below are some Instagram lead generation best practices.

1.   Update your Instagram Bio description

From time to time, change the bio description to show the product or services you are currently promoting. Also, change the link and add emojis to draw users’ attention. See an example from the Rocky Mountain Soap below.

Instagram Lead Generation Best practices: bio description

Source:  Shopify

2.   Use an Instagram-specific mobile-friendly landing page.

This helps you to increase the quality of leads by at least 50% at a reduced price compared to an ordinary page on your website. Find an example below from Bently University.

Instagram lead generation best practice: mobile-friendly landing page


3.   Use retargeting ads

Just like on Facebook, Google, and LinkedIn, you can use retargeting ads to bring prospects back into the funnel. Here, use custom targeting to create the ads so that your current customers and website users will see the ads on their Facebook and Instagram news feeds. Find an example from Vitallydesign below. They use Facebook Pixel to retarget people who have shown interest in their products.

Instagram retargeting ads


4.   Integrate with third-party tools

Instagram allows you to integrate with CRMs and autoresponders. Luckily, here at LeadsBridge, we have popular Instagram Lead Ads integrations with other tools, such as

a.     Instagram Lead Ads integration with MailChimp

b.     Instagram Lead Ads integration with HubSpot

c.     Instagram Lead Ads integration with Salesforce.

Check out some of our other integrations with Instagram Lead Ads.

LeadsBridge Instagram Lead Ads integrations

Email lead generation best practices

Email marketing is one of the more effective lead generation strategies used by businesses to increase customer base and sales, which is why 89% of marketers use email as the primary channel for generating leads. Email marketing is profitable because it produces an average click-through rate of 2.6%, an average open rate of 18%, and an average click-to-open rate of 14.1%.

Below is some email marketing lead generation best practices.

1.   Use email automation

Email automation is an automatic method of sending emails to recipients at specific times. It allows you to set up the email and leave it to automatically send them out to recipients. It helps to free your time and saves effort. With email automation, you can boost customer experience, lead generation, and sales. A good example of email automation is a welcome series. These are sent when a subscriber fills out and submits an opt-in form.

Below is an email automation welcome email from Really Good emails

Email Lead generation best practices: email automation

Source:  Reallygoodemails

2.   Use lead scoring to optimize efforts

Lead scoring is a way of ascertaining the readiness of a lead to do business with you. Sometimes this is measured in numbers. For example, look at the lead scoring model below.

Lead scoring model

Source: Cyberclick

It shows the actions the user carried out on the website, in the email, in the webinar, and via search and ascribes numbers to them accordingly.

Lead scoring helps you to pay attention to high-quality leads that are at the top of the conversion funnels and need little to no nurturing to convert. You will attend to them first before looking for leads that need a lot of convincing before they can convert to sales.

3.   Use email segmentation

Email list segmentation helps you to create relevant content for specific groups of people in your email list. This, in turn, increases your open and click-through rates. You can segment your email list using different criteria such as

a.     By Date added or sign up date

b.     By interest groups

c.     By Subscriber activity

A good example is Skillshare. After signing up, they send you a list of courses that matches the criteria you chose.

email segmentation

Source: Optinmonster

4.   Make your emails shareable

When you create valuable email content, people will want to share it with their families and friends. To do this, you need to ask your readers to help share it. Put a button that automatically formats the email for them and add social share buttons to let subscribers share easily on their social media networks. This will help you get more subscribers to your email list, improve brand awareness, and ultimately increase sales.

See a good example from Storke Park below.

an example of email lead generation best practice

Source: Uplandsoftware

5.   Avoid using ‘no-reply email address

Many businesses use ‘No-reply’ email addresses to prevent subscribers from replying to the email. However, using a no-reply email address is not advisable, as it does not help you in building trust and bonding with your prospects. Some prospects may want to contact you for one reason or the other, but when they can’t because of the no-reply address, they might lose interest in your business. This can cause you to lose high-value leads.

Lead generation techniques: examples for real estate, small business, and b2b

Searching for lead generation techniques, examples for real estate, small business, and b2b business? Below are 5 lead generation techniques examples you can use for your business.

1.   Use Facebook Lead Ads

Facebook Leads Ads is one of the best real estate lead generation techniques and is also great for other small businesses and B2B businesses. It is relatively cheap and users can access it both on mobile and desktop. It has a pre-filled form, filled with the user’s details, like the name and address. All they need to do is confirm their details and submit the form without leaving the platform. 

Find an example of a real estate Facebook Lead Ad from Sam Vaughn Arizona real estate below.

an example of rela estate lead generation techniques with Facebook lead ads


Find examples of real estate Facebook ads examples in these blog posts:

2.   Start a blog     

Starting a blog is one of the best small business lead generation ideas. Setting up a blog for your business helps you to create awareness for your business, generate traffic, leads, and sales. According to Demandmetric, companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

B2B lead generation ideas: start a blog

Source: Demandmetric

Producing original content with search engine optimization tactics, such as using alternative keywords that people are using to search for similar businesses, will help your business rank in search, translating to increased traffic, leads, and sales.

A good example of a business with an excellent blog is SnackNation, a B2B snack delivery service.


They earned 10,000 page views per month on a single post, which led to a 59% increase in homepage traffic. This led to $100,000 in monthly recurring revenue.

3.   Be a part of the local chamber of commerce

Joining your local chamber of commerce helps to get your business listed on websites and newsletters. This can bring you referral leads. Find the local chamber of commerce in your community or county and join them. It can also boost the credibility of your business, especially if you are a real estate agent.

4.   Run Google Ads

Google ads are great for lead generation. They allow you to advertise your business in the search network, display network, Google shopping ads, video campaigns, and app campaigns. Google ads have a perfect lead gen tool known as Google Lead Form Extensions. It is a native ad created to help you generate leads from the mobile search results page. Like Facebook Lead Ads, it’s a pre-filled form with a call to action that users can easily click on, fill out, and submit. Afterward, you can download your leads manually or automatically.

Downloading manually is time-consuming and prone to error. The automatic download requires integration with your CRM or autoresponder through LeadsBridge. This will help you directly funnel your leads, as soon as they click on the submit button, right to your CRM.

Below are examples of integration with popular CRMs and Autoresponders.

a.     Google Ads Lead Form Extension integration with MailChimp

b.     Google Ads Lead Form Extension integration with HubSpot

c.     Google Ads Lead Form Extension integration with Zoho CRM

Find more here.

LeadsBridge Google lead form extensions integrations

5.   Run Contests on the social media networks

Contests help to generate brand awareness and leads. Stir up buzz on social media by asking your fans or followers to follow the brand, like a photo/video, tag friends, or use a hashtag. After the contest ends, a winner is announced.

Find an example of a contest below.

Source: Business2Community

Lead Generation Tools

There are effective tools you can use for lead generation to make the work easier. These tools help you collect lead information, drive communication, and turn leads into customers. Below are some lead generation tools for your business.

1.   HubSpot

HubSpot has a lead generation tool that helps you to capture leads, scrape all existing forms, and add the contact to your database.

Lead generation tools: Hubspot

It also allows you to create beautiful pop-ups, hello bars, and slide-ins that will help you capture website visitors and turn them into leads.

You can integrate HubSpot with your favorite CRMs through LeadsBridge. This includes:

a.     Integrating HubSpot with Click Send CRM

b.     Integrating HubSpot with Oracle Eloqua

c.     Integrating HubSpot with Microsoft Dynamics CRM

2.   Pardot

Pardot is a B2B marketing automation tool that allows businesses to generate leads. With it, you can keep your pipe full of quality leads using Pardot’s forms, landing pages, and social connectors.

Lead generation tools: Pardot

Source:  Salesforceben

The landing page builder has different templates you can use as a beginner. It has custom layouts with content.

The smart forms help you to collect users’ details and validate email addresses. Use the drag and drop builder to create forms.

The social posting and profiling feature helps you track users’ engagement with social media campaigns. It allows you to schedule and post to different platforms with a single click.

Pardot lead generation features enable you to integrate with your favorite third-party apps through Leadsbridge. This includes:

a.     Pardot integration with Facebook Lead Ads

b.     Pardot integration with Agile CRM

c.     Pardot integration with Sugar CRM

3.   Infusionsoft by Keap

Keap is a marketing automation tool that allows you to capture leads, follow up with them, and convert them to paying customers. Keap offers automated lead capture that allows you to collect and organize your leads through custom forms, landing pages, and social media.

Lead generation tools: Infusionsoft by Keap

Keap integrates with your popular CRMs and autoresponders through LeadsBridge. This includes:

a.     Keap integration with Microsoft Dynamics CRM

b.     Keap integration with ActiveCampaign

a.     Keap integration with Facebook Lead Ads 

4.   Pipedrive

Pipedrive is a tool you can use for lead generation. It has customized web forms you can add to your website, send to your email database, share on social media with a link, or share with partner websites.

Lead generation tools: Pipedrive

Source: Pipedrive

Customize the webform by adding new fields, such as phone numbers. The incoming leads are imported and stored in your Pipedrive account contacts where you can label them and follow up.

Pipedrive integrates with different third-party apps through LeadsBridge, such as:

a.     Pipedrive integration with MailChimp

b.     Pipedrive integration with Salesforce

c.     Pipedrive integration with GetResponse


Having a solid lead generation strategy is important for businesses looking to create brand awareness, convert prospects, and increase revenue. We hope that the above lead generation strategies for website, email marketing, and different social media networks will help inspire your own strategy.

We also outlined lead generation tools like Pipedrive, Infusionsoft by Keap, HubSpot, and Pardot, that you can use to help automate and optimize your strategy. All of these awesome tools integrate with third-party apps through Leadsbridge. Click here to find out more.

It is time to start generating quality leads for your business. 

Hephzy Asaolu

Hephzy is a seasoned Content Writer with over 10 years of experience. She creates digital marketing content that gains social media attention and increases search engine visibility. She loves cooking!

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