Social media is more prevalent than ever. The pandemic forced consumers to spend a lot of time online and they turned to social media for entertainment, connection, news, product inspiration, and even customer service.
Online Ads Cost: Everything you need to know in 2022
In the advertising world, there are no universal formulas for success. Some companies invest more to get more revenue…
Hephzy Asaolu| March 07, 2022| 20 min read
How to Build Your Email List on Facebook and Instagram
Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers…
Ana Gotter| February 09, 2022| 5 min read
Complete Guide to Lead Generation Best Practices
Lead generation is essential for any business, no matter the size. It is the most important aspect of a…
Hephzy Asaolu| November 22, 2021| 18 min read
Tracking and growth
How much do Instagram Ads cost? A complete guide to optimize your ad spend
As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the…
Dario Villi| November 16, 2020| 14 min read
Nurturing and conversion
Instagram Checkout: the Impact on Online Merchants
In its bid to become an e-commerce powerhouse, Instagram has rolled out a beta feature known as Instagram Checkout…
Hephzy Asaolu| August 03, 2020| 7 min read
Nurturing and conversion
The Complete Guide to Instagram Shopping Tags
Instagram is a platform that people use to discover new people and places, but also products. In fact, 36%…
Dario Villi| June 01, 2020| 5 min read
Top Articles from the Blog
How to build a first-party data strategy
Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of third-party tracking has made it increasingly difficult for brands to…
Lizzie Davey| September 28, 2022| 5 min read
Email Parser: What is it and how can it help your business?
Whether you’re a hobbyist just selling knicks and knacks, or an expert marketer, it’s so much easier to have a way to sort through and analyze the content of…
Zachary McDaniel| September 26, 2022| 10 min read
5 best WhatsApp CRM integrations to maximize data
WhatsApp is one of the most widely used communication platforms in the world, boasting over 2 billion active daily users. Used in over 180 countries, this platform offers highly-secure…
Charlotte Odwyer| September 23, 2022| 5 min read
Everything you need to know about Facebook Conversions API
The world of advertising nowadays relies completely on data. Most often, this data comes from browsers. However, new data privacy regulations are pushing the marketers towards cookieless tracking.
Zachary McDaniel| September 21, 2022| 14 min read
The complete guide to TikTok advertising (with ad examples)
TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy. With over 689…
Hephzy Asaolu| September 19, 2022| 19 min read
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