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Grow your brand awareness with Christmas social media campaigns

Christmas time is here! It is a season of love, giving gifts, and a lot of merriment. It is also a season of opportunity for your social media campaigns, therefore, it is important to keep your Christmas social media campaign in top gear.

Why are Christmas social media campaigns and Christmas marketing campaigns so important? The holidays present a unique marketing opportunity to overcome the boundaries of consumer indifference and cost-effectively raise your company’s brand among the masses. Learn more about all of the LeadsBridge integrations for Facebook, TikTok, LinkedIn, and Instagram now.

Christmas social media posts use holiday specificity to help accelerate achievement of the most common marketing goal of social media: brand awareness.  A survey revealed that businesses use social media platforms to raise brand awareness as shown below.

Source: TheUKDomain

As you build your brand awareness with your social media campaign, you will also attract a number of sales to your business. Statista revealed that in 2021, retail e-commerce sales worldwide amounted to $5.21 trillion and e-retail revenues are projected to grow to $6.31 trillion in 2023.

Source: Axios

In 2021, consumers spent over $200 billion online during the holiday season alone and that number is expected to be even higher in 2022. This time of the year cannot be treated like any other and the season of green and red can prove to be the difference between a year or quarter in the black or red.

How do you run a Christmas campaign?

A successful Christmas campaign needs to be thoughtful, engaging, and advantageous of the unique time of the year. This is not the time for wild experimentation in your posts. Christmas marketing is about leaning into the holiday cliches and giving the people what they want. But this also creates a challenge for marketers: how can your Christmas campaigns fit in, but still stand out?

Below are some ideas you can use to help raise brand awareness, maximize your Christmas social media posts, and avoid being a marketing Grinch this holiday season.

Let’s get started.

1. Decorate your social media profile with themed images

It’s the Christmas season, embrace it!  This means it is time for your brand to wear the Christmas look. Much like how people put up Christmas lights, trees, and decorations, it is time to decorate your brand.

This is a simple, yet great idea because your cover page is like a billboard: It is the first thing social media users see on your page which makes it the right place to reinforce your branding. What better way to show your brand is in the mood of the season than to decorate your social media profile section with themed Christmas images?

Show your customers that you’re in the holiday spirit by transforming your brand for the season. Decorate your brand profiles with themed images, such as photos of your office in holiday decor or adding Christmas elements to your brand logos.

Source: Google

Most businesses have more than one social media account, so you should upload the same Christmas-themed images on all of your social media networks to enable your followers to identify your brand more easily on all social media networks.

a. Use the common colors that depict the Christmas season such as red, green, and white.

Color association is branding and social media 101. Orange and black are used for Halloween, red and white are used for Valentine’s Day, and red, green, and white are used for Christmas. But when using these colors for your Christmas social media campaigns, remember that the Christmas colors should also blend with your brand color. Sometimes there is no need to force green into the mix when red will suffice.

See Ferreiras’s social media profile colors below:

Source: Taggbox

b. Use several images that show your products or office and arrange them together.

Starbucks embraces the time of the year with special holiday offers and cups.

Source: Starbucks Instagram

c. Use images that provoke emotions.  

Christmas inevitably evokes emotions of warmth and love. Whether it be tearing up at the end of It’s a Wonderful Life, or just being a little nicer to coworkers, the holiday season tends to bring out the best in people. 

Social media posts can capitalize on this by highlighting the best feelings associated with Christmas. The example from Kodak below captures the indescribable joy on a child’s face on Christmas morning:

Source: Kodak Moments

d. Create appealing and attractive images that engage your audience’s senses.

The image of the product will want to make your fan touch, taste, or embrace it. The Coca-Cola example below will make your mouth water as the visual embodiment of refreshing.

Source: Mavsocial

2. Leverage the season’s emotion to increase engagement

The second Christmas social media campaign idea you can use to grow your brand awareness is to leverage the seasons’ emotions. We touched on this briefly in the Kodak example above, but this takes it a step further to get consumers involved.

Leveraging this emotion to create an engaging Christmas campaign on your social channels will get consumers excited about your brand. There are different Christmas social media posts you can create for this purpose. Let’s look at a few below.

a. User-generated content campaign

The user-generated content campaign is an essential part of a Christmas social media campaign where you ask consumers to create content related to your brand. You can ask them to add a custom brand hashtag to their post when submitting the content. This strategy lets the value of your product shine through from the voice of those experiencing it.

Sun-Maid asked its fans to share a family favorite Sun-Maid holiday memory which can be a story, a photo, or both using the hashtags #12DaysOfSunMaid and #Sweepstakes. The winner gets one of the 12 daily gift packages

Find an example below from Sun-Maid.

Source: Sun – Maid

b. Create posts with holiday tips

Everyone –especially parents– can use extra help or advice during the holidays. Using your Christmas campaigns to teach or assist your audience with something fun or essential, such as decorating their home and wrapping gifts, can increase your brand’s value and usefulness to the consumer. Make it brief and use bullet points to show the tips as shown below:

Source: Jumia

3. Create a “comment and win!” contest

The third social media Christmas campaign idea you can incorporate into your holiday campaign is to create a comment and win contests.

Brands that create contests during the Christmas holiday see an increase in engagement during the season. This social media campaign especially drives engagement on Facebook because the Facebook algorithm values and boosts comments over likes. If you can get up to 20 comments, the post will appear in more users’ news feeds.

The “comment to win” Christmas campaign idea boosts engagement, builds brand awareness (especially with a branded hashtag), establishes credibility, and gives you a loyal audience. It also allows your fans to help promote your brand this holiday season. For the best results, incorporate your product into the contest.

There are several different comments to win posts:

a. Fill in the blank comment post

This kind of post is exciting and can instantly drive more engagement than other generic status updates. Ideas you can incorporate include:

  • My favorite Christmas song is __________. Post the title of your favorite Christmas song and winners will be selected shortly.
  • I learned the truth about Santa Claus at age ______. Fill in the age when you found out Santa Claus wasn’t real. Winners will be selected.
  • I realized Die Hard was a Christmas movie at age _____. The first ten of the same age will be given an exclusive discount for the holidays.

These posts are designed to be fun and universally relatable. 

b. Ask an open-ended question

You can ask your audience an open-ended question about a popular Christmas story, food, fun activities, etc. and reward the winner with a gift.  

See an example below from Starbucks:

Source: Crello.com

And another one from Xpelair At Home.

Source: Medium

c. Multiple Choice option

This involves providing different options (usually 4 to 5) and asking consumers to choose the one they like best. It is a great way to get to know what your fans like and also increase engagement.

These posts can also offer unique twists to the selections to avoid feeling like a standardized test:

Which classic Christmas movie is the best?

  • Christmas Vacation (“You serious, Clark?”)
  • A Christmas Story (“You’ll shoot your eye out!”)
  • Die Hard (Yippee-ki-yay.”)
  • Elf (“Buddy the Elf, what’s your favorite color?”)
  • Other

4. Holiday gift guide

The holiday season is a time where people buy and share gifts in the season’s spirit. Creating gift guides with your product or services will help make the shopping process easier for your consumers.

The gift guide is easy to share, hence giving your brand more exposure. If the products are on discount, you can let them know. With a creative gift guide, you can stay on top of a prospect’s mind throughout the season and increase your conversion rates by segmenting the products into different categories by product type or price.

Below is an example of a holiday gift guide from Zara Home:

Source: Zara Home

Christmas Marketing Campaigns for Facebook, Instagram, and TikTok

Facebook Christmas Campaigns

Facebook Lead Ads helps advertisers capitalize on their massive audience for better campaign conversion rates. This feature allows you to collect leads and gather information from prospects at a lower price.

LeadsBridge offers several integrations with Facebook Lead ads to help you optimize your approach with the social media giant in time for the holidays.

With Facebook Christmas campaigns, you can also re-engage with customers who have previously shown interest in your product and reach them through remarketing ads (sent to segmented lists of customers). What better chance to remind consumers about a product or about a product discount like Microsoft did:

Source: AdEspresso

The Facebook Custom Audiences tool allows you to target potential customers with relevant ads. LeadsBridge makes it easy to utilize information from CRMs, website and app visitors lists, email subscribers, and customers from your retail store, to create a target audience. Integrating your CRM’s with LeadsBridge will make it easy to create the Custom Audiences automatically from your list.

Find examples of Facebook Custom Audiences integrations below.

Instagram Christmas Campaigns

Instagram Christmas campaigns are some of the most popular marketing campaigns of the holiday season. A social media platform founded upon imagery allows savvy marketers to utilize colors, emotions, humor, and consumer engagement, as well as any online platform. Wendy’s outdid themselves with a simple, succinct, and irreverent alternative suggestion to a favorite Christmas tradition:

Source: Wendy’s Instagram

LeadsBridge makes it easy to integrate your Instagram lead ads with over 380 integrations to optimize your holiday approach. 

TikTok Christmas Campaigns

TikTok Christmas social media campaigns are founded upon entertainment and user-generated content, and it is imperative to tailor your content to the app. Kool-Aid encouraged their audience to simulate the Kool-Aid Man’s catchphrase (“OH YEAH”), and dance to a Lil’ Jon song exclusively made for this challenge.

Source: TikTok

LeadsBridge’s TikTok Custom Audiences integration allows you to reach people who have previously interacted with your content or who know your brand outside of TikTok. You can upload your own list of customers, whether it’s an email list, through a Pixel on your website, or by targeting people who have interacted with your previous posts and ads.

LeadsBridge also offers integrations to connect your favorite marketing tools to TikTok Lead Generation. Our integrations allow you to connect TikTok Lead Generation to your CRM, email marketing software, autoresponder, or any other marketing tool of your choice, so that lead data gets synched from one platform to another automatically, safely, and in real-time.

Christmas social media campaign post ideas

1. Run a Poll

The first Christmas social media post idea you can utilize for your social media channel during the holiday is to run a poll. Polls are especially great for creating fun during the holiday period. This is a good example of a Christmas Facebook engagement post. This is because it creates enormous engagements for brands. For example, Netflix created a post asking followers to compare two products and tell them the best. See it below:

Source: Bloggingmomof4

Source: UplandSoftware

2. Wish your followers happy holidays

One of the best Christmas social media post ideas is to wish your followers happy holidays. Create a post to wish your customers and prospects happy holidays and a new year filled with joy. Below is a great example from Dove Chocolate, where they wished their customers a happy holiday and subtly advertised their chocolate product.

Source: Dove Chocolate

3. Create interactive posts

Interactive posts draw in people to engage and interact with them. This is unlike the passive content where someone can read and move on. Creating Christmas interactive posts on your social media channel will help draw your fans to your posts. Examples of Christmas interactive posts include creating questions, quizzes, making a choice, and taking action. Find an example below from Phillips Island Nature Parks.

Source: Postplanner

Conclusion

Christmas is a magical time of the year and can be magical for marketers as well. Whether you are advertising on Facebook, Instagram, or TikTok, an effective Christmas social media campaign –like the perfect Christmas gift– takes time and effort. 

Above are some ideas and several you can use to create the right social Christmas campaign to grow your brand awareness and increase conversions before the end of the year. Discover LeadsBridge integrations for ads and conversion today.

Do you want to read more topics like this? Read our Guide on Christmas advertising ideas for real estate.

Mark Cirillo

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