Facebook Ads is one of the best solutions that your business can utilize in order to maintain a highly targeted and customized system for social media marketing. It provides over eleven types of objectives, six formats, and around thirteen hundred targeting options.
Understanding how to correctly apply these extensive features when designing your advertising for fitness & health club business enables you to run multiple well-performing campaigns.
- Types of Facebook Ads Objectives
- Facebook Ads formats
- Image Ads Format
- Video Ads format
- Carousel Ads format
- Lead Ads format
- Facebook Lead Ads supported CRM integrations
- Additional Lead Ad format gym ads examples
- Facebook Ads for Personal Trainers
- How to advertise personal training on Facebook
- A positive example of health and fitness advertisements
- A negative example of health and fitness advertisements
- The Workout Ad
- Facebook Ads Audiences
- Facebook Conversions API
- LeadsBridge integration for health and fitness advertisements
- Final thoughts
This platform provides different advertising objectives, allowing you to select the most appropriate ones for your campaigns, in accordance with your goals.
Throughout this article, you will discover an in-depth view of the Facebook Ads solutions and how you can use these to accelerate the results of your gym ads. In addition to this, we will take a close look at how LeadsBridge can help to facilitate this.
Types of Facebook Ads Objectives
Facebook Ads works by collecting the users’ browsing and content preferences and displaying personalized advertisements based on this information. This means that each ad can directly target a specific type of lead who has displayed previous interest in your product/services.
Essentially, the objectives within this platform are designed to increase the likelihood of your gym ads being shown to users interested in that specific topic
Every objective represents a different stage of the sales process. However, working with all three objectives in multiple campaigns is the best formula for success. The categories include::
This categorization helps companies to better define which stage of the sales cycle they wish to target with their campaign. Each of these primary objectives also has a list of accompanying micro-objectives, which serve to ideally target your audience.
The Awareness Ads objective is designed to expand a brand’s reach to Facebook users. It has the following sub-types:
- Brand Awareness
- Local Awareness
It aims to help users discover your company (awareness) and expand the reach of your business —whether globally or locally— to as many users as possible.
The Consideration Ads objectives help Facebook users consider your brand by providing them with a list of services, products, or options they can interact with (engagement).
This step focuses on the most crucial stage for driving conversions, the middle of the sales funnel. It includes the following sub-categories:
- Traffic to your website
- Page likes
- Post engagement
- Offer claims
- Event responses
- App installs
- Video views
- Lead generation
- Messenger ads
The conversion ads objectives are a powerful option to encourage sales, conversions, or subscriptions from your gym ads. They target the bottom stage of the sales funnel, where users are most likely to finalize their engagement/purchase. They include the following sub-types::
- Product Catalog Sales
- Store Visits
Now that you have developed a greater understanding of the various Facebook Ads objectives available to your fitness business, we can further explore its formats and how they can be implemented to garner the best results.
Facebook Ads formats
Facebook Ads formats allow businesses to present various kinds of information to their target audience. These formats allow marketers to create and maintain information retention.
In practice, Facebook users are exposed to multiple advertisements and various types of content during their usage cycle. Your gym ads must grab the audience’s attention, whilst simultaneously providing them with information in order to be successful. This way, aside from rendering your brand memorable, they provide ways to drive engagement or entice action
Image Ads Format
The image ads format enables businesses to design advertising content that combines an image with a call-to-action, a short description, and a title. It is worth noting that according to Facebook’s official guide, you should keep the text in pictures lower than 20% in order to yield better performance.
This supports several image formats and various common aspect ratios. Combined with a high-resolution image, your company logo, a single call to action and some catchy text, these gym ads can be highly engaging and effective
Tips for image ads format
The official guide suggests using an aspect ratio of 1:1 or 4:5 for the best results, along with image dimensions of at least 1080×1080 px. Additionally, a title with 40 characters or less, a description with 30 words (125 characters) and a link, if there is no call-to-action attached, should be featured.
An example of Facebook ads for gyms: Fitness equipment advertisements
The first example, by Gym and Fitness, showcases the freeform ski trainer, which the brand informs users is in stock and available for purchase.
The second example, by Jordan Fitness, informs users that the brand is offering a 55% discount promotional campaign, in which gym-goers can purchase their own equipment for at home use.
Why do these gym ads work?
These are two of the best examples of how to effectively employ the image format, showing how to grasp the audience’s attention whilst sending a clear and concise marketing message. The images feature the products that the companies are trying to highlight and provide a link to its respective product page.
Its simplicity and direct targeting are what make these kinds of gym ads successful. As you can see, the images do not contain any additional text. Thus, it perfectly follows Facebook’s guidelines.
Video Ads format
These advertisements make your brand, service, or product more visible with short videos that appeal to the users. They are used to capture the audience’s attention and encourage a single action, such as liking a page, buying a product, or delivering more information.
Video ads are perfect for showcasing your business story or mapping out a customer journey model that clearly outlines what the audience can expect from your business. These may include simple, short videos showcasing your product or customer testimonials that effectively convey your business’s message and ethos.
When paired with a link or call-to-action, this format can drive greater engagement and conversions, as the audience can pause whilst scrolling and view the complete advertisement. This provides leads with more time to consider and evaluate your business’ offering.
Tips for the video ads format
The official guide advises using an aspect ratio of 9:16 or 16:9, a length of 1 second to 241 minutes, and including subtitles and sound for better accessibility.
An example of Facebook gym ads: Fitness Facebook ad examples
This example from BodyBoss Portable Gym 2.0 informs users how to correctly use this particular piece of equipment, which muscle group it targets, as well as how you can purchase it with a special 30% discount.
Life Fitness used video advertising to showcase the availability of English and Spanish Studio Coach workouts available within their app, the benefits of these to users and free two-week trial for those who do not already have the app installed.
Why does this work?
The videos in these gym ads examples precisely demonstrate how the final advertisement should appear. These gym ads observe all of the Facebook guidelines for aspect ratio, video quality, and video length. They deliver their point in an articulated and brief manner.
This text-video combination is an effective example of how to make the viewer consider using your product or service by offering its benefits and characteristics in the video attached.
Carousel Ads format
Carousel ads allow users to display two or more images or videos, along with a call-to-action link or headline in a scrollable format. This composition enables advertisers to integrate multiple sales objectives into a single advertisement.
Companies can begin by displaying a video or image to boost awareness, add a catalog of products or services, and then move forward with a final suggestion to finalize the sale or engagement objective. This format is best for displaying multiple products or packages and combining them with an image or video meant to convince the audience.
Fitness businesses or health centers use the carousel format to showcase their packages, products, or membership benefits. It also helps to include testimonials from existing customers or images and videos of their facilities.
Tips for carousel ads format
The official guide suggests using between 2 and 10 cards in a combination of images and videos in a 1:1 aspect ratio. The recommended image dimensions are 1080 x 1080 pixels and less than 20% text. When it comes to text, the guideline mentions a 125 characters limit for the primary text, 40 characters for the headline, and 20 characters for its description.
An example of Facebook gym ads: Product Listings
Here, Jordan Fitness uses the carousel format to highlight multiple pieces of equipment included in their 50% discount promotion.
In this example, Titan Fitness showcases their vertical leg press, including a more in-depth view of each component of the equipment.
Why do these work?
These types of gym ads provide several compelling options to the viewer and engage them with its interactive features. As seen in the example, they combine the product listing with a video description, giving viewers a chance to study the products in more detail.
Then, the psychological aspect of the sales process is used by offering several options to users. For the end-receiver, this implies a sense of freedom, as they are encouraged to deliberately select one of the options that suit them best.
Lead Ads format
This format is specifically designed to allow users to generate new leads. It enhances the users’ experience by creating a shortcut in the subscription process. When you use this format, your audience can submit pre-filled forms that are populated with their information which is derived from their Facebook profile.
This way, people don’t have to manually fill out each entry form. Instead, they only have to complete certain specifics that may or may not be required. This feature makes the submission process easy, contributing to a more effective lead generation.
For creating high-quality leads in a short amount of time, you can integrate Lead Ads with the most popular CRMs and streamline the data sync process using the Facebook Lead Ads format.
Check out the different integrations for Facebook Lead Ads;
Tips for lead ads format
The official guide recommends using images with a resolution of 1,080 x 1,080 pixels and a 1:1 aspect ratio. Other suggestions for the text in this format include a limit of 125 characters for the primary text, 40 characters for the headline text, and 30 characters for the description.
The best practice for the videos is to observe a length of approximately 15 seconds and an aspect ratio of 4:5.
An example of Facebook gym ads: advertising fitness classes
A great example of using Facebook Lead Ads is seen in our customer journey with Fisique Boston. This Boston-based health & fitness club wanted to grow the number of its membership subscriptions. Using LeadsBridge CRM integrations paired with Facebook Lead Ads and Facebook Custom Audiences, they generated an ROI of 21x on a total investment of $265.
“The results were extraordinary, and now we’re splitting into more campaigns.”
Eugene Mann – Founder of PPL Labs
Another example of using advertising fitness classes on Facebook include the Inishowen Gateway Hotel Gym, who published their entire schedule using the single image format.
Why does this work?
This example shows how leveraging the right tools and strategies can contribute to achieving exceptional success when executed with careful planning and the right knowledge.
Facebook Lead Ads supported CRM integrations
An official list of supported CRMs can be viewed here. Find out more information about how to integrate Facebook Lead Ads with LeadsBridge here.
Additional Lead Ad format gym ads examples
This example by Fisique uses the single image format, with a sign-up form attached, to advertise a six week transformation available to 25 women.
This example, from Elevate Fitness & Performance, employs the carousel format to advertise their 90 day nutrition program, including a call to action to send the brand a message to discover more information.
Why do these work?
These are two of the best weight loss Facebook ads examples, displaying how to combine different advertisement formats with your business objectives in order to create high-performing campaigns. As far as the examples are concerned, the carousel format and single image format are equally effective when used properly. The image is straightforward in delivering the message and shows relevance to the audience at first glance.
Once clicked, the links attached to these gym ads redirect the user to the lead ads option, which helps them to move more leads and customers down the funnel. Whether you combine different formats or opt for one, it is always necessary to keep the idea intelligible. Want to get the most out of your ad campaigns? The right tools play an important part. Check out our top picks of the best free marketing tools.
Facebook Ads for Personal Trainers
Are you struggling to get clients for your personal training business? Then you need to begin advertising on Facebook. Not only is it one of the best platforms to use for growing and scaling your business quickly and efficiently, but it boasts a staggering 2.934 billion active monthly usership.
When creating your Facebook gym ads, there are some best practices that you are recommended to follow. These include;
- Selecting a suitable image
- Using a headline to draw attention to your copy
- Keep everything as simple as possible
- Add your “hooks” to the mix.
- Upgrade your system with automated marketing tools
When running a personal trainer ad, using the right tools is as important as designing the ad itself or implementing the right strategy. Marketing platforms such as CRMs are essential, but bridging the gaps in your marketing system is a whole different matter.
This helps to increase the functionality of your system, automating a wide range of tasks, and making your business function as a whole which you can only do by using third-party integrations such as LeadsBridge.
If the overall costs are a concern, you must know that these integrations will pay for themselves and much more in the long run.
However, LeadsBridge has taken a step beyond to address this issue by offering a Free Forever Plan, where you can test the waters and discover the integration benefits before committing to them.
Facebook provides an easy-to-set-up ad platform, where you can create your personal training advertising campaign in under 30 minutes and start running it immediately. When doing this, you can encourage users to engage through likes, shares, and comments, drive traffic to your website, and acquire more direct messages from prospects. Is cost a barrier to your personal trainer ad on social media?
How to advertise personal training on Facebook
Below is the step-by-step process you need to follow to advertise personal training on Facebook.
1. Create advertising goals
The first step is to know your purpose for running these ads. Goals you may want to achieve could include generating subscribers for your email list, receiving requests for free personal training sessions or getting clients for your personal training business.
However, make sure to focus on a single goal when creating each ad. For instance, if your goal is to generate subscribers for your email list, you can design an ad to encourage subscriptions. After that, you can use different campaigns to nurture your prospects to become clients.
2. Define your offer
The second step is to determine what you are offering to those who click on your ad. You can create different offers, such as an Ebook, checklists, free 1-hour training sessions, or a 7-day free pass to a personal training class.
The most effective approach is to solve the most pressing needs of your audience (pain point) and offer genuine value.Here is an outstanding example of advertising fitness classes and offering true value adopted by Vision personal training.
Here is an outstanding example of offering true value adopted by Vision personal training;
3. Create a Custom Audience
When you want to advertise your personal training business on Facebook, the next essential step is to create a custom audience of people who have previously engaged with your business.
For instance, you can create a custom audience of users that have watched your videos. Then, you can promote your program or products to them, knowing that they are already interested. Don’t know how to create a Facebook Custom Audience?
Check out this step-by-step guide to Facebook Custom Audiences.
4. Use a catchy headline, image, and CTA
The headline of your gym ads is a crucial element in advertising and must be eye-catching. To do this, you need to ensure that you target a user’s needs.
For example, if you are targeting the student loan niche and your target audience is the students in California, the headline can read “Attention California Students”. This explicitly addresses the students who are located in California.
The image used in the ad is also important and should make your advertisement stand out from the rest. Ensure you choose the right background for the image. You can also run an A/B test using different images to know which performs best.
Last but not least, the Call to Action button should also be attractive enough to get clicks.
5. Use the right Facebook ad
Facebook Lead Ads is the best way to collect leads for your personal training business. It keeps the user on the platform when filling out the form. This reduces friction, leading to higher engagement rates.
For more information, read our step-by-step guide to create and run Facebook Lead Ads.
6. Connect your Facebook Lead Ads to your CRM or Autoresponder
When you start generating leads from your Facebook campaigns, you need to transfer the lead data to your CRM or autoresponder, where you will nurture them. There are three ways to download data from Facebook Lead Ads: manually, using API, or through third-party integration.
The first option is to manually download the leads in a CSV file and upload their data to your CRM or autoresponder. This technique is time-consuming and prone to human error.
Transferring this information using API is more secure, but it requires performing complex tasks. The API method is rated as difficult and also time-consuming, especially for non-tech-savvy users.
Using a third-party integrator is by far the easiest and most effective method available. It involves connecting your CRM or autoresponder to the Facebook ad platform through a third-party bridge such as LeadsBridge integrations.
This way, the leads are automatically synced into your CRM, which saves you both time and effort. It also ensures that your leads receive the promised offer on time before they get cold.
7. Test, Test, and Test
Test your gym ads, again and again, to determine which are performing the best. Once you have outlined these templates, use them repeatedly to get better results.
A positive example of health and fitness advertisements
Winning fitness advertisements have the right kind of tone, composition, and color that can positively impact people. This kind of ad blends the ad’s copy and other elements (images, headlines, etc) in its structure.
In addition, they are never misleading or present false claims. For instance, a great example of positive health and fitness advertising is an ad that promotes body confidence. This promotion is not false or misleading.
Take a look at how Lane Bryant achieved this;
Here is another example of health and fitness advertisements that positively impact the end-receiver.
Some say that Blink Fitness offers a notably positive example of fitness advertising. By lowering the workout standards, this campaign makes exercise an attainable objective for the average person. Their aim was to focus more on the feel-good and less on the physical appearance, which Blink named as “Mood Above Muscle”.
It is great to see people with perfectly ultra-fit bodies working out or enjoying a healthy run. This scenario is, in fact, your usual health and fitness advertisement. To a person who has not exercised for a long time, this could mean impossible fitness to achieve.
Following this unique perspective, Blink made an announcement to its Instagram followers in 2016. They requested them to talk about their confidence and explain why they should be selected as winners of the “Mood Above Muscle” campaign. Next, they filtered through 2,000 submissions and selected 50 semi-finalists. The selected group was auditioned in front of a celebrity panel; actress Dascha Polanco and former NFL punter Steve Weatherford.
Ultimately, they chose 16 people who represented the diverse shapes, sizes, and fitness abilities of the Blink members.
In essence, this was more than just another one of health and fitness advertisements. It was a stand against the work towards unrealistic body images, while cultivating the wholesome belief that “The best body is your body”.
A negative example of health and fitness advertisements
Negative advertisements are somewhat common in the health and fitness industry, especially for weight loss. Many fitness companies claim to help users lose weight in practically impossible durations. Some companies use misleading and negative fitness advertisements to coerce people into joining their clubs.
Here is an example of a negative fitness advertisement from Reebok’s Easytone shoes. The company created a series of ads for the Easytone and RunTone shoes in 2009 and 2010, claiming that Tone shoes could work the hamstrings and calves muscles to become up to 11% harder and tone your butt up to 28% more than regular sneakers.
This is an example of misleading information.
While the shoes forced you to use more muscles when you moved, the FTC investigation found that the EasyTone shoes make walking uncomfortable. So, Reebok had to refund over $25 million in purchases. You can find one of their ads below.
Let’s have a look at another negative example of health and fitness advertisements. VitaminWater marketed its product as a healthy alternative to soda, while the drink was actually made with large amounts of sugar.
The marketing tagline was “vitamins + water = all you need”, which relied on inaccurate messaging to hide the fact that each bottle contained an unhealthy dose of eight teaspoons of sugar.
The Center for Science in the Public Interest investigated the product and discovered the company’s false claim, as is the case with other negative fitness advertisements. VitaminWater was requested to add “with sweeteners” to its labelling.
The above examples should provide enough insights and what negative fitness advertisements look like and what to avoid.
The Workout Ad
Take a look at the workout ad above by BodyBoss Method. This gym ad shows that people have a good time if they join this brand’s fitness classes. The copy is transparent in conveying the message, and the call to action prompts the viewers to interact with the advertisement.
Looking for more Facebook Ads examples? Get inspired by these 14 high-performing Facebook Lead Ads examples.
Facebook Ads Audiences
Now that you have become familiar with the objectives and formats of Facebook Ads, you can now discuss a crucial point for the success of your gym ads campaigns — creating the perfect audience.
Facebook offers marketers the ability to design their audience specifications for targeting or retargeting campaigns. Marketers and businesses can use this feature to isolate a niche of users that ideally suits their marketing objectives and tactics. For this purpose, you should familiarize yourself with Facebook Custom Audiences and Facebook Lookalike Audiences.
A quick look at Facebook Audiences
Facebook segments its Ads audiences based on demographics, location, interests, and behaviors. These audiences are analyzed and categorized as shown below.
Each of these subcategories is an adjustable variable that you can use to create a highly targeted audience for an Ads campaign.
- Age and gender
- Relationship status
- Education level
- Job role
- Top categories
- Page likes
- Top cities
- Top countries
- Top languages
- Frequency of activities
- Device users
These options let you create an audience that targets Facebook users broadly or explicitly, depending on your business’s objectives. Additionally, Facebook provides other advanced features for segmenting audiences based on your business’s data, called Facebook Custom Audiences.
Facebook Custom Audiences
Facebook Custom Audiences is a targeting feature that allows users to specify an audience by customizing various options such as location, demographics, and interests.
These audiences can be determined based on several existing sources such as the company’s mailing list, current customers or active subscriptions, or any data related to clients or leads with associated profiles on Facebook.
Accordingly, companies can target a particular group of people who have already engaged with their brand in one way or another, and run campaigns to upsell, cross-sell or deliver awareness about new products. Facebook allows marketers to create up to 500 Custom Audiences per Facebook Ads account.
For a fitness or health-related business, using this feature in conjunction with their existing customer lists enables them to promote new packages or services directly on their customer’s Facebook Feed to drive more engagement and awareness.
For more technical info, explore how to integrate Facebook Custom Audiences with LeadsBridge.
Facebook Lookalike Audiences
Facebook Lookalike Audiences target users that are similar to your existing Facebook Audiences in terms of interests, demographics, and behaviors that have not engaged with your company in the past.
This type of audience is created by selecting an existing Custom Audience. Facebook uses this selection to determine the characteristics of your current audience. Then, using the extracts data, it displays advertisements to people with similar interests to an existing audience.
This feature is great for automatically finding users who already match an existing customer base. In addition, the smaller your Lookalike Audience size is, the more precise the selection will be. Consequently, larger audiences decrease accuracy and may not completely match your specifications.
Facebook recommends using a source audience of between 1000 to 50,000 individuals for best results and using your best customers rather than all your customers as a source.
Lookalike Audiences are limited by geographical location. A specific geographic range must be specified when creating a Lookalike Audience. Moreover, Facebook allows users to create up to 500 Lookalike Audiences from one source audience, while multiple Lookalike Audiences can be used for a single advertisement.
These features allow companies to target specific users in a broad range of locations and settings. They also can define multiple variables for better matching and precision.
Facebook Conversions API
Facebook Conversion API, formerly known as Facebook Server-Side API, is created to help businesses maintain data privacy and deliver personalized advertising experiences to their customers and audiences.
Sharing data through Conversions API is more accurate than any other method for targeting the mid-funnel and lower funnel. Using a Facebook Conversion API integration, you don’t have to worry about any data getting lost due to a browser crash or an ad blocker.
Conversions API gives businesses control over the data they share. You can implement this alongside tracking Pixels and decide what to share and when to share it. Combining both Pixel and Conversions API also gives you full-funnel visibility.
This is the reason why Facebook encourages advertisers to implement the Conversions API in addition to Pixel for a reliable full-funnel tracking and data sharing experience. This way, you can transmit a larger array of data in order to back your advertising efforts. Besides, Conversions API lets you capture data such as CRM data or lower funnel flows.
With Facebook Conversion API, you can track events like leads, affiliate payments, locations, phone calls, form submissions, purchases, Email subscriptions, and subscription changes.
To get the most out of Facebook Conversions API, you’re going to want to integrate it with your favorite CRM. Using LeadsBridge, you can streamline your data sync process and connect Conversions API to your CRM
LeadsBridge integration for health and fitness advertisements
Let’s check out some of the most effective integrations to use for automating the lead generation process, streamlining workflows throughout the entire sales funnels.
LeadsBridge integrations with Mindbody app
The Mindbody app helps consumers find fitness, beauty, and integrative health businesses in their area and interact with their services(book appointments, subscribe, etc).If you use the Mindbody app for your health and fitness company, you can use LeadsBridge integrations for MindBody to automate your workflows.
Using these integrations can boost both your customer satisfaction and ROI. You can connect the Mindbody app to Autoresponders, CRMs, and other tools such as:
These integrations also allow you to create new email notifications for the leads coming from the Mindbody app, sync Facebook Custom Audiences sales of Mindbody, update your subscribers’ list, and much more.
To learn more about our available Mindbody and Facebook integrations, you can check out in-depth articles on how to connect Facebook Lead Ads to MindBody through LeadsBridge, how to use Mindbody with Facebook Ads, as well as our Mindbody app review.Discover all other LeadsBridge integrations for your gym & fitness business.
LeadsBridge integrations with Clickfunnels
For many coaches and personal trainers, it is challenging to balance serving existing clients while attracting new ones. And with the market’s high competition, the option to ruin your campaigns and maintain your leads manually is out of the question.
Statistics show that using marketing automation software can increase qualified leads by as much as 451%. Learn more about how Clickfunnels for coaches can help automate your lead generation process.
Creating awareness and spreading the word for a health & fitness business means generating more potential leads and customers. Running gym ads using Facebook can result in significant and long-term gains when partnered with a strong strategy and the right tools.
As an official Meta partner, LeadsBridge specializes in all-things-Facebook. You can find all extensive guides, announcements, tools introductions, and more on the LeadsBridge Resources page.Explore what LeadsBridge has to offer for streamlining your gym & fitness management.