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The best Facebook Lead Ads integrations for your marketing campaigns

Facebook introduced Facebook Lead Ads in October 2015. Businesses can use this advertising tool to generate cheaper leads through mobile ads. 

With over 2.93 billion monthly Facebook users, Facebook Lead Ads is a frictionless way to get an enormous amount of leads for your business. In addition, a study revealed that over 98% of Facebook users access it on mobile, making Facebook Lead Ads an excellent option for customer reach.

In addition to its popularity, Facebook Lead Ads offers an easy sign-up process. Once users click on the ad, the sign-up form shows up pre-filled with their profile information such as name, email address, location, etc. Then, all they need to do is confirm their information and submit the form.

Downloading the CSV file from Facebook is easy. The file is exported manually, and you can use Excel, Apple’s Numbers, or LibreOffice to open it. Once opened, you can use Google sheets to import it manually into your CRM.

However, the problem with manually downloading the CSV file from Facebook is that this method of data management is time-consuming and prone to error. This process creates even more friction by preventing you from giving speedy responses to your leads. It will take time before you send an automated email sequence to your leads, which may cost you high intent leads and ultimately loss of sales. 

You have only 5 minutes to contact a lead, and 78% of customers buy from the first responder. A study also revealed that “if a lead is called within five minutes versus 30 minutes after it’s submitted, that lead is 100 times more likely to be contacted and 21 times more likely to enter the sales cycle.”

Additionally, Facebook also keeps your leads for only 90 days. In case you forget to download your leads, you will lose all the database and marketing efforts. 

The best solution is to connect Facebook Lead Ads to your CRM using a third-party integration such as LeadsBridge.

We provide automated, real-time integrations between top advertising platforms – including Facebook Lead Ads – and the most popular marketing tools. Below, you can find a selection of our most requested integrations.

If you’d like to search for a specific integration, you can do so yourself by typing in your desired destination.

Facebook Lead Ads integration with CRM

Facebook allows you to use different CRMs to manage your leads. All you need is to integrate your Facebook Lead Ads account with the CRM of your choice. Then, you can leverage it to quickly get in touch with your leads so you can nurture them before they get cold. There are different ways to integrate Facebook leads with CRM, including:

  1. Custom integrations: This involves setting up your own tool to sync leads using Webhooks and Facebook Graph API.
  2. Third-party integration: This is a method where you integrate your Facebook leads with your CRM through a third-party provider. This process is effortless and quick, and you can use it to get in touch with your new leads in real time. LeadsBridge is an official Facebook partner that provides third-party integrations exactly for this purpose. 

Facebook Lead Ads integrations with CRM through LeadsBridge

LeadsBridge is a platform that helps create automated connections – or bridges, as we like to call them – between your Facebook Ads and any other tool inside your marketing stack.

LeadsBridge integrates with over 380 CRMs, email marketing software, autoresponder, and other standard integrations, and is also fully equipped to develop tailor-made integrations.

Watch these videos, to learn exactly how LeadsBridge works.

LeadsBridge makes it possible to connect your CRM or Autoresponder with your Facebook Lead Ads campaign through LeadsBridge Facebook Lead Ads Sync. With this tool, you can send your leads directly into any CRM/Autoresponder without manually downloading them in CSV format. This way, you can keep your lead database error-free and up to date, send real-time welcome emails and opt-in offers to your leads, and more.

For instance, if you create an opt-in offer such as an ebook for people who sign up through the Facebook Lead Ads campaign, they expect to receive their ebook as soon as they sign up and submit the form. If your system is already integrated with LeadsBridge, our Lead Sync tool will send the users’ information straight to your CRM, trigger a response, and your users will get their opt-in offer without delay.

Here are LeadsBridge’s most popular integrations with Facebook Lead Ads.

If you’d like to learn more, read this guide on how to run successful Facebook Lead Ads campaigns.

1. Facebook Lead Ads integration with Salesforce®

Salesforce® is one of the most used CRMs for Facebook Lead Ads integration. It’s a Customer Relationship Management (CRM) tool that connects businesses of all sizes with customers, employees, partners, and products. It is a one-size-fits-all CRM that fulfills all your business’s digital needs, such as marketing, sales, commerce, and service. 

Used by over 150,000 companies, Salesforce® CRM is a reputable tool that has been around for about 20 years. As a result, it has a lot of market share in sales, marketing, and customer service applications. A study revealed that 38% of CRM software customers prefer Salesforce® CRM over other solutions available on the market.

Salesforce® CRM is known to help customers improve sales revenue by 37%, customer satisfaction by 45%, and marketing ROI by 43%. These outstanding numbers result from an easy-to-use platform where businesses can find and qualify leads, close deals, and grow

 

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With LeadsBridge, you can now integrate Facebook Lead Ads with Salesforce® with no coding. This integration syncs your leads directly from your Facebook Lead Ads campaign to Salesforce®, where you have your welcome emails and other follow-up emails ready to send to your leads. Automating this workflow will help you close deals quickly and increase your revenue.

This configuration allows you to manage, segment, and synchronize your CRM with Facebook. Not only that, but you can also integrate Facebook custom audience and Facebook conversion API with Salesforce® through LeadsBridge.

If you are using Salesforce® for your business, connecting your Facebook tools with LeadsBridge integrations can help you create a unified system that is highly efficient and profitableDiscover all you need to know about Salesforce® integrations here.

2. Facebook Lead Ads integration with HubSpot

HubSpot is an inbound marketing software with over 1000+ app integrations. It is designed to help marketers and business owners attract visitors to their websites, convert them into leads, and turn them into paying customers. It provides several software sets for marketing, sales, and customer service. In addition, it delivers all that is needed to organize, track, and build fruitful relationships with leads and customers.

HubSpot offers numerous unique benefits. It allows you to send bulk emails for free, nurture your leads with personalized emails using lead data from Facebook Lead Ads, and optimize emails for different devices such as mobile phones, tablets, and desktop computers. Additionally, the platform has built-in analytics that highlights the emails, pages, offers, and traffic sources that are driving the most conversions. Overall, it is one of the best CRMs to integrate with Facebook Lead Ads.

As a HubSpot user, you can integrate your Facebook Lead Ads campaign with HubSpot. This automates users’ follow-up processes after they sign up and enables you to send them a welcome email or their opt-in offer instantly.

A study revealed that welcome emails on average generate up to 320% more revenue per email basis than other promotional emails. This means Facebook Leads Ads integration with HubSpot could significantly improve your campaigns’ ROI.

There are two ways to integrate Facebook Leads Ads with HubSpot:

  1. You can sync your Facebook Leads Ads with HubSpot through LeadsBridge’s Lead Ads Sync. You can try it for free!
  2. You can use HubSpot’s native Facebook Lead Ads integration, which is more complex than setting up LeadsBridge HubSpot integration. You can learn more about it here.

LeadsBridge’s Facebook Lead Ads integration with HubSpot allows you to use complex flows that need flexibility. Apart from syncing your leads to forms, smart lists, and static lists, you can sync your leads with HubSpot deals and pipelines.

LeadsBridge also helps you track the offline conversions generated by your Facebook campaign. Using Facebook Conversions API, you can define automatic flows to segment your lists easily for building effective workflows, and match data fields from one platform to another. This tool also enables you to filter, and re-sync leads with little effort and distribute your leads so that they get the best experience.

Checkout the best available HubSpot integrations for your business.

3. Facebook Lead Ads integration with Mailchimp

Mailchimp is an all-in-one email marketing platform that helps small businesses promote their services or products through email, social media networks, landing pages, postcards, etc. It powers over 300 app integrations.

With Mailchimp, you can design beautiful emails to engage your audience. Its email builder offers many pre-designed templates with an easy drag-and-drop setup. Additionally, it lets you automate your email delivery and customize it to reach your leads at the right time. This feature is especially useful for responding to the leads coming from your Facebook Lead Ads. Mailchimp also has 96-99% acceptance rates, which keeps your marketing emails out of the spam folder.

If you use Mailchimp, you can automate your lead sync with Facebook Lead Ads Mailchimp integrationTry it now for free!

This integration enables you to add and update subscribers from Facebook Lead Ads into static lists, groups, lists, and auto-update lists on Mailchimp.

Using LeadsBridge integration, you can quickly send welcome emails or specific opt-in offers to your leads as they sign up through your Facebook Lead Ads. It makes it easy to get in touch with your leads in real time, so you can nurture them despite where they stand in the lead lifecycle.

Discover all the popular integrations with Facebook tools here!

Discover all the popular integrations with Facebook tools here!

4.  Facebook Lead Ads ActiveCampaign integration

ActiveCampaign is the number one automation platform for eCommerce, digital businesses, and b2b companies. With it, you can reach and build relationships with your audience, nurture and educate them, convert them to leads and customers, and provide support.

ActiveCampaign lets you automate your workflows, such as sending a welcome email series, segmenting your contacts, or setting up predefined triggers. You can also automate your sales processes to organize all your customer and inventory data in one place. Apart from email marketing automation, ActiveCampaign offers advanced reporting, integrated forms, site tracking, email segmentation, etc.

It allows its users to integrate it with other marketing tools, such as Facebook Lead Ads, through a third-party integration provider like LeadsBridge. For example, with the Facebook Lead Ads ActiveCampaign integration, you can directly send your incoming leads from the Facebook Lead Ads campaign to ActiveCampaign. This will enable you to quickly contact your leads before they get cold.

You can now connect Facebook Lead Ads to ActiveCampaign with LeadsBridge integration for free. 

Other integrations offered by LeadsBridge for ActiveCampaign and Facebook are with Facebook Custom Audiences and Facebook Conversions API.

5.  Netsuite Facebook integration: Facebook Lead Ads integration with Netsuite

Netsuite is a popular cloud-based CRM software that provides a 360-degree view of your customers. Netsuite’s range of products includes the enterprise resource planning system. In addition, it offers online ERP solutions to enterprise clients and CRM and E-commerce solutions to small and medium-sized businesses. Netsuite is a great option for companies that want to manage their businesses on a single application in the cloud.

With Netsuite, businesses can optimize their sales performances through advanced forecasting capabilities, get streamlined information across their customer life cycle, and include different customizations. One of the most important features of Netsuite is its ability to integrate with other tools such as Facebook Lead Ads through LeadsBridge.

With this integration, you can send your leads directly to the Netsuite CRM instead of downloading them manually in a CSV file.

Netsuite Facebook integration makes it easy to quickly contact your leads and send them welcome emails right as they come in. This shortcut will save you time and effort to grow your client’s base and boost your conversion rates.

Other popular NetSuite integrations are Facebook Custom Audiences and Facebook Conversions API.

Discover all Netsuite integrations through LeadsBridge here.

6. Zoho CRM Facebook Integration: Zoho CRM integration with Facebook Lead Ads

Zoho CRM is one of the most conveniently designed CRMs available online. Over 150,000 businesses use it across 180 countries of the world. It offers outstanding customer relationship management as it helps you to convert more visitors into leads, build relationships with customers, and grow your revenue.

With Zoho CRM, you can have sales meetings and presentations right within your CRM. Besides, it allows you to track sales and performance metrics, collaborate with teams through feeds, connect with customers anywhere they are, and automate every aspect of your business to reduce repetitive tasks and friction in your system. To learn more about Zoho CRMread this article from our blog

It also delivers real-time reports to help you make smarter business decisions and conversational AI to polish your strategy and sales techniques.

Zoho provides integrations to apps you love. It is built to integrate with the most popular marketing apps and services. One good example is the Zoho Facebook Lead Ads integration through LeadsBridge

With this integration, you can funnel your leads from the Facebook Leads Ads campaign directly to your Zoho CRM. So, you will no longer have to download your leads database manually as a CSV and upload it to your CRM.

7. Klaviyo integration with Facebook Lead Ads

Klaviyo is a robust SMS marketing software that you can use for a variety of customer communications – to offer discounts and promotions, product updates, or welcome and thank you messages. This eCommerce tool delivers versatile applications to support almost any email marketing campaign. 

Klaviyo is unique in several aspects. It is one of the few growth marketing platforms that allows you to provide more personalized experiences across your marketing channels.

Using LeadsBridge, you can connect Klaviyo with hundreds of the most popular marketing tools to automate your workflow.

This integration lets you automate your Facebook advertising by connecting Facebook Lead Ads with Klaviyo. It helps you manage leads, activate automated emails, and run your email campaigns on autopilot in Klaviyo. This way, you can sync new leads from Facebook Lead Ads in other apps instantly and without exporting and importing data manually. 

Here are some additional LeadsBridge integrations you can use along with Klaviyo Facebook integration.

8.​ Webhook integration with Facebook Lead Ads

A webhook is a light API that assists one-way data sharing when triggered by actions. Often, web applications use webhooks to communicate with each other. It lets you send real-time data from one application to another whenever a certain event (trigger) occurs.

Combined with API, webhooks allow applications to share data and functionality. They also enable different software systems to sync up and share information.

Despite the essential role of webhooks in the digital world, not all applications support them. You can use LeadsBridge webhook integrations to build bridges that “poll” APIs and share updates via webhooks.

When it comes to Facebook advertising, the webhook integration with Facebook Lead Ads can make the process seamless.

The new lead data can be synced anywhere, using a webhook and this Facebook leads-webhook integration. Once set up, all your new form submissions on your Facebook Lead Ads will automatically be sent to the specified webhook URL, allowing you to seamlessly connect your form to the rest of your pipeline.   

9. Facebook Lead Ads integration with Gmail

When it comes to email software, the use of Gmail as a CRM doesn’t typically come to mind. Especially when the budget is a concern, Gmail can be regarded as a lightweight CRM system and a good starting point for your business, especially suited for small teams or even better, solopreneurs. Some tools have native Gmail integrations. Then there are others, which are third-party software. Here is an example.

10. Exploring the Mindbody – Facebook integration

If you’re a wellness company or work with health and wellness, Mindbody is the perfect tool for you. It’s a wellness business software that helps health and fitness professionals run their day-to-day operations, attract and retain clients, and bring their business to life.

LeadsBridge offers a Mindbody – Facebook integration with Facebook Lead Ads and Facebook Custom Audiences. These two integrations allow you to get in touch with your new Mindbody clients right away and share Mindbody clients with Facebook Custom Audiences to create new custom and lookalike audiences for your campaigns.

11. Connecting Facebook Lead Ads to Google Sheets

Google Sheets is an incredibly useful tool that every business uses, to some extent. It helps you gather and share data to collaborate with the rest of your team in real time, from anywhere. The only downside is that, in order to move the data collected through Facebook Lead Ads to your Google Sheets files, you have to manually download CSV files from Facebook and then manually import them into Google Sheets, fixing formats and styles.

With LeadsBridge, this process gets 100% automated: A Facebook Lead Ads to Google Sheets integration allows you to send lead data collected through Facebook Lead Ads to your desired Google Sheets file automatically and in real time, already formatted and ready to be contacted. Also, connecting Google Sheets with Facebook Custom Audiences allows you to leverage your customers’ data to create new custom and lookalike audiences on Facebook to expand the reach of your advertising campaigns, while maintaining the quality of your targeting.

12. Connecting Facebook Lead Ads to Google Forms

Google Forms are an easy and super accessible way to help you create and share online forms and surveys, and analyze responses in real time. However, if you use data collected through Facebook Lead Ads campaigns to create your Google Forms, these forms need to be manually updated every time a new lead comes in, which is obviously unpractical and very time-consuming.

With LeadsBridge, you can build a Facebook Lead Ads – Google Forms integration that connects the two tools so that lead data is always shared automatically and in real time.

The benefits of integrating Facebook Lead Ads with CRM through LeadsBridge

LeadsBridge integration acts as a bridge between Facebook Lead Ads and marketing tools such as CRMs and Email marketing software. It offers over 380 standard CRMs and email marketing integrations. For specific integrations, LeadsBridge offers tailor-made solutions

Thanks to LeadsBridge, you can send the leads collected via Facebook Lead Ads directly to any CRM/Autoresponder and cut out any manual, time-consuming work. This makes it easy, quick, and error-free to send opt-in offers and welcome emails to your newly acquired leads, as soon as they show interest in what you have to offer.

For example, let’s say you create an ebook as an opt-in offer for people who sign up through your Facebook Lead Ads campaign. As soon as they sign up and the form is submitted, the LeadsBridge Lead Sync tool will send the users’ data straight to your CRM, and the new leads will be sent their opt-in offer instantly.

Facebook Lead Ads integration success stories

Companies could gain significant benefits in terms of ROI if they managed the leads generated from Facebook Lead Ads instantly with a follow-up email or phone call. Below are some noteworthy success stories of customers who used LeadsBridge to integrate Facebook Lead Ads with their CRM, email, and call center software.

Kayak Pools Midwest

Facebook Lead Ads Integration

Kayak Pools Midwest, an Indianapolis-based company that delivers backyard vacations to over 4,000 locations throughout America’s heartland, wanted to generate more leads for its business.

They used Facebook Leads Ads connected through LeadsBridge to generate qualified leads for follow-up through their call centers. The lead ad generated 7,820 new leads plus a 3.1M dollar revenue increase.

Anthony Russell, Director of Digital Strategy at StrataBlue, who managed the company’s campaigns, said that the integration with Facebook Lead Ads and the client’s CRM cut down the time from lead to call significantly. Since there is rapid time decay on high-value items like pools when dealing with lead forms, LeadsBridge greatly reduced the number of leads that would go cold since the call center reps were able to get in touch with them faster. Fewer leads going cold meant more sales for the client.

Spinifex Sheds

Facebook lead Ads integration

Spinifex Sheds, a local independent Ranbuild Dealer located in Kelmscott, wanted to increase the number of quotesthey received per month. Using Facebook Lead Ads combined with Facebook Custom Audiences allowed them to get 4x ROI and an 88% reduction in cost per lead.

Bodie Czeladka from Dilate Digital said that the integration of Facebook Lead Ads with the customer’s CRM allows us to enhance our client’s experience, in this case, the ease of managing new leads, is a credit to our company and aids us to deliver the best results and experience to our clients.

LeadsBridge vs. Zapier

Zapier is a web-based platform that links apps together and automates workflows. It enables you to connect web apps to share data and create flows without coding. Presently, Zapier offers over 5,000 app integrations, such as Gmail, Slack, Google Sheets, Google Docs, Quickbooks, and more.

However, to provide a large number of integrations, Zapier had to overlook some details. This has made the platform somewhat generic in terms of functions.

LeadsBridge, on the other hand, is one of the best Zapier competitors and helps generate quality leads, improve campaigns, and grow sales by streamlining data between different advertising platforms.

With over 380 integrations across different industries, LeadsBridge enables customers to sync data in a GDPR-compliant way – a feature that is becoming more and more important every day.

To learn more about LeadsBridge vs. Zapierhere is a detailed side-by-side comparison that will help you choose the most suitable option for your business. Read this article to discover the 7 best alternatives to Zapier.

Final thoughts

Facebook allows users to use different integrations to ensure that leads are sent to a marketing software for onward communication. Among these are the custom and third-party integrations. Custom integrations require using webhooks or APIs, which call for complex tasks and well-versed coding knowledge. Third-party integrations such as LeadsBridge involve using a tool to help connect your Facebook Lead Ads to your CRM or Autoresponder.

Regardless of the tools and marketing platforms, seamless data sync is the key to leveraging all your marketing efforts. Now, you can use some of our integrations for free, with our free forever planLearn more about it here!

With LeadsBridge, you can integrate Facebook Lead Ads with Salesforce, HubSpot, MailChimp, and all of the most popular marketing tools available on the market. These integrations save time, improve Facebook ads campaign efficiency, and help you raise your company’s bar.

Check out all the possible Facebook Lead Ads integrations here.

Mark Cirillo

Try LeadsBridge now!