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Salesforce Facebook Integration: How to integrate Facebook products with Salesforce

Salesforce® Facebook integration produces a dynamic system that cuts across online interactions and networking. Facebook, with its 2.89 million active users, is one of the most popular platforms for businesses. Salesforce® has over 150,000 companies using it to grow their businesses.

Salesforce® CRM is known to help customers achieve improvement in sales revenue, customer satisfaction, and marketing ROI. This is as a result of an easy-to-use platform where businesses can find and qualify leads, close deals, and grow. It is a CRM framework that combines sales, marketing, help desk, and other business processes on one platform.

FB and Salesforce integration

Salesforce® Facebook integration when done correctly sends data gained from Facebook to Salesforce® and vice versa. In the case of a Facebook Lead Ads campaign, for example, this ensures that the Sales teams get an immediate alert when new leads come in, allowing them to respond quickly to customer’s inquiries through email, phone calls, or online chats.

When you connect Facebook to Salesforce®,  you can collect your leads in a secure system that will make it easy for you to nurture, market, and target them for sales activities.

In this article, you will learn about different Salesforce® Facebook integration.

1.  Integrating Facebook Custom Audiences with Salesforce®

The Facebook Custom Audiences is a tool that allows you to target people who already know your business with relevant ads. They are your current and past customers, and email subscribers who have excellent knowledge of your business. Targeting these sets of audiences is effective because they are already interested in your business.

There are different ways to create a custom audience on Facebook. The first and the most popular method is using the customer data from your CRM which is particularly effective for CRM retargeting and account-based marketing. Thanks to this integration, Facebook will match the data with users on the platform and provide the percentage of the potential audiences to target.

Below are the benefits of integrating Facebook Custom Audiences with Salesforce.

Benefits of integrating Facebook Custom Audiences with Salesforce®

1. Ads created using Facebook Custom Audiences and Salesforce generates high engagement and ad recall.

A series of tests carried out by Salesforce on the effectiveness of advertising targeting based on Customer data revealed that ads created using the Facebook Custom Audiences with Salesforce CRM have very high engagement and ad recall. In fact, most of the ads targeted with Custom Audiences receive 80% higher engagement than ads targeted using other methods.

FB Salesforce integration

2. Marketing automation made easy

Integrating Facebook Custom Audiences with Salesforce® will help you to automate marketing and sales processes. This makes it easy to target incoming leads with automated messages such as email and text messages. It will be easy to generate leads, nurture, and score them to increase campaign ROIs. A study revealed that 80% of marketing automation users generate more leads and conversions.

Another study revealed that on average, 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology. Research and Markets anticipated the global marketing automation market size to reach USD 8.42 billion by 2027 (March 2020 survey)

3. Increase campaign effectiveness

Facebook has audiences in billions, it will be a waste of money to target every one of these people. Integrating Facebook Custom Audiences with Salesforce® helps to create ads that will be shown to people who will probably convert and thus increase campaign effectiveness. Users who will not convert will be excluded from your ad.

How to integrate Facebook Custom Audiences with Salesforce®

The fastest way to integrate Facebook Custom Audience with Salesforce® is through LeadsBridge. With LeadsBridge, you can create your Custom Audience without having to download your data from your Salesforce® CRM or upload it unhashed and manually to Facebook. Click here to read a step-by-step process.

How to Build a dynamic Facebook Custom Audiences from Salesforce®

Facebook Custom Audiences integration with Salesforce® through Leadsbridge allows you to build a dynamic Facebook Custom Audience from Salesforce®. This implies that the list is updated automatically. For instance, if you have new visitors signing up daily, you don’t have to keep uploading the file manually every day, Leadsbridge refreshes every 6 hours to keep the list updated. An updated list ensures you keep in line with the GDPR requirements which stipulates that audiences targeted for marketing purposes are always updated according to the user consensus to be targeted.

Salesforce® Facebook integration with Leadsbridge ensures that your business is compliant. Leadsbridge operates converting personal data in HASHED keys in real-time (in VCPU memory) without storing any sensitive data in any place, offering companies a privacy-safe solution to keep their audiences constantly updated on users’ consensus.

2. Facebook Lead Ads and Salesforce® integration

Facebook Lead Ads Salesforce® integration is another vital Salesforce® Facebook integration.

Facebook lead ads use a pre-filled form to collect user’s details, such as their name, email, and phone number. This information is collected from their Facebook profile. This makes it easy for users to fill the form in two steps — Click to open the ads and click to submit them right on the Facebook platform. You can retrieve their details from Facebook and use it to send offers and quotes to them afterward.

Benefits of Facebook Lead Ads Salesforce® integration

  1. Facebook Lead Ads Salesforce® integration makes it easy to collect lead information in real-time. Facebook is one of the largest social media networks, which means you can reach a huge number of audiences in your niche on the platform and collect their data in real-time.
  2. It ensures Facebook leads are collected effectively in a secure system and the leads are available for sales, marketing, and customer service opportunities.
  3. It saves time. Facebook Lead Ads Salesforce® integration saves you the time you would have spent downloading the CSV file from Facebook and uploading it manually to your Salesforce® account.
  4. It makes it easy to quickly respond to your leads. Once you integrate your Facebook Lead Ads with your Salesforce® account, you can quickly send messages to incoming leads as they sign up. This will also increase your conversion because you have only 5 minutes to contact a lead and 78% of customers buy from the first responder.

How to integrate Facebook Lead Ads with Salesforce®

Although auto-filling Facebook Lead Ads forms make it easy to get user’s information, you can only store the information in a CSV file that is downloadable. However, with Facebook Lead Ads Salesforce® integration, you can store your leads immediately into Salesforce, without having to manage a CSV file. This is safe, and it saves time too. Thereafter, you can send welcome messages through email and other follow-up emails to your subscribers. This will help you nurture your leads, close deals, and increase your revenue.

For step-by-step instruction on Facebook Leads Ads Salesforce® integration through LeadsBridge, click here.

3. Facebook Conversion API Salesforce® integration

This is another important way to connect Salesforce® to Facebook. The Facebook Conversions API is a tool that helps businesses maintain data privacy and deliver personalized advertising experiences to customers and audiences.e Facebook integration. The Facebook Online to Offline sync is a tool that lets you measure, target, and optimizes your Facebook ads campaigns based on offline transactions.

According to FacebookConversions API is a Facebook Business Tool that lets you share key web and offline events, or customer actions, directly from your server to Facebook’s. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns..

With Facebook Conversions API, you can control the data you share. This means that you can implement the Conversions API in addition to Pixel and decide what to share and when to share it.

Benefits of Facebook Conversion API Salesforce® integration

1. Sync data from Salesforce® to Facebook Conversion API

With the Facebook Conversion API Salesforce® integration, you can send new Salesforce® records to Facebook Conversions as lead events and also create new Facebook Conversions API leads with Salesforce®.

2. Optimized ads for more sales

Although Facebook has data about its users, your Salesforce® CRM contains all your customer’s details that Facebook does not know. You can leverage this information to make more sales by integrating Facebook Conversion API with Salesforce®.

3. Wide array of Data to share
With the Facebook Conversions API Salesforce® integration, you have the opportunity to share and sync different types of data compared to Facebook Pixel. This includes CRM data, lower-funnel events, and multi-site conversions paths on a website and offline location.

How to integrate Facebook Conversions API with Salesforce®

With LeadsBridge, you can connect Facebook Conversions API with your Salesforce® CRM through an integration layer. This enables you to send new Salesforce® records to Facebook Conversions as lead events and also create new Facebook Conversions API leads with Salesforce®.

For the step-by-step instructions on how to set up the Facebook Conversions API with Salesforce®, click here.


Salesforce® Facebook integration allows companies to automate the data sync between Facebook and Salesforce®. There are many Facebook products you can integrate with Salesforce®; such as Facebook Custom Audience with Salesforce®, Facebook Lead Ads with Salesforce®, and Facebook Offline to Online with Salesforce®.

When you connect Salesforce® to Facebook, you can collect lead information in real-time. This makes it easy for your sales team to nurture the leads, create high engagement Facebook ads and ad recall, and increase campaign effectiveness.

Hephzy Asaolu

Hephzy is a seasoned Content Writer with over 10 years of experience. She creates digital marketing content that gains social media attention and increases search engine visibility. She loves cooking!

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