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How to connect Bitrix24 and Facebook Lead Ads with LeadsBridge

bitrix24 facebook leads

You’re looking for a way to send your Facebook leads to Bitrix24? You’re in the right place. In this article, we will go over how to connect Bitrix24 and Facebook Lead Ads thanks to LeadsBridge’s integration.

Why you should connect Bitrix24 to Facebook Lead Ads

Facebook Lead Ads is an ad feature specifically designed to facilitate lead generation via mobile.

With traditional ads, when users click on them, they are redirected to an external landing page, where they have to manually input their personal information into a form, and then submit.

With Facebook Lead Ads, when users click on an ad, a form pops up directly within Facebook that is already pre-filled with the users’ information. Users are only required to review the information and submit. This is small – yet significant! – change drastically reduces the friction and increases the potential for a successful conversion.

With more leads coming in, being able to follow up with them immediately, right after they interacted with the ad, becomes imperative. Sending your Facebook leads straight to Bitrix24 automatically and in real-time allows you to do exactly that.

No more wasting time and resources on manual transfers of lead data. No more missing business opportunities because of slow processes.

With a Bitrix24-Facebook integration, speed-to-lead becomes instant.

How to set up a Bitrix24-Facebook integration with LeadsBridge

Here is a simple step-by-step guide on how to connect Bitrix24 to Facebook with a LeadsBridge integration.

Before you start

First, you need to log in to your LeadsBridge account. If you don’t have it, you can easily create one for free. Once you’re logged in, you’ll see your personal LeadsBridge dashboard.

Bitrix24-Facebook integration

Step 1: Create a new bridge

Go to the top left of your screen and click the green button that says Create new Bridge.

Bitrix24-Facebook integration

Type in the search bar and select your desired source – where you want to move lead data from -, which in this case is Facebook Lead Ads.

Bitrix24-Facebook integration

Type in the search bar and select your desired destination – where you want to move lead data to -, which in this case is Bitrix24.

Bitrix24-Facebook integration

Then, click Continue.

Bitrix24-Facebook integration

Step 2: Connect your accounts

Connect your Facebook Lead Ads account and authorize the connection between LeadsBridge and Facebook by logging in to your Facebook account.

Bitrix24-Facebook integration

Make sure to use an account that is attached to your Facebook Ad account.

Bitrix24-Facebook integration

Once you get this message, click Continue.

Bitrix24-Facebook integration

Now, do the same for your destination app. Click on Connect account and follow the steps to log in to your Bitrix24 account and authorize the connection with LeadsBridge.

Step 3: Map desired fields

Make sure that all fields are mapped correctly between source and destination.

Bitrix24-Facebook integration

You can edit the information manually and pass it as a static value. Use the functions to customize information, like reformatting dates and times, or modifying text, phone numbers, etc. You may also leave some fields blank if you do not wish to send any specific information.

Bitrix24-Facebook integration

Double-check all the data and match the information you wish to pass along from Facebook Lead Ads to Bitrix24. When you’re done, click Continue.

Bitrix24-Facebook integration

Congratulations! Your bridge is now active and it’ll start moving lead data from Facebook Lead Ads to Bitrix24 automatically and in real time.

Why you should use LeadsBridge’s integrations instead of Bitrix24’s native integrations

According to customer reviews, Bitrix24’s complexities make it difficult to use, and users tend to spend a lot of time trying to figure out how to get the software to work.

As you can see from the screenshots above, setting up LeadsBridge integrations is a simple three-step operation, and also a one-and-done type of thing. Once the bridge is created, you can even forget about it. It’ll continue to run in the background, moving leads across platforms automatically and in real time, while you focus your energy on getting your leads through the sales funnel.

The best part? You can use our Bitrix24-Facebook integration for free!

If you’d like to see more of our integrations for Facebook Lead Ads, check out this article: The best Facebook Lead Ads integrations for your marketing campaigns.

With LeadsBridge, you can even expand your advertising strategy across all the other Facebook tools and streamline your campaigns on Facebook Ads.

If you’re using webhooks, we’ve got you covered

If you’re using webhooks (also known as “event-driven APIs” or “reverse APIs”), LeadsBridge offers an easy integration to connect Facebook Lead Ads to Bitrix24 Webhook in just a few clicks. You can test it out for free for 14 days!

How does Bitrix24 lead management work?

Streamlining the entire lead management process is the overarching goal of Bitrix24’s CRM platform. But, how does it work? 

The first step in bitrix24 lead management process is building automated workflows and gathering leads from a variety of sources, including web forms, email marketing, social media sites like Facebook, and direct consumer contacts. 

Bitrix24 lead management work
Source: Bitrix24

Bitrix24 provides robust tools for handling and organizing leads inside the CRM once they are in the system. Based on their prospective value and readiness to become customers, you can conveniently categorize, evaluate, and prioritize leads. 

Additionally, the CRM makes it easier to communicate with leads by integrating features like live chat, email, and VoIP phone calls. This way, you can keep your prospective clients informed and engaged all the way through their journey.

Leveraging Bitrix24 lead management features

Bitrix24 also offers a range of tools for individuals who want to improve their management of leads. The platform seamlessly integrates with Facebook. 

This connection facilitates the automated transfer of leads generated from Facebook Ads or interactions into the Bitrix24 CRM. So that all your lead data is kept in one unified place and nothing goes unnoticed. 

After entering the system, you can work on your leads via automated marketing campaigns based on their interactions on Facebook. Knowing their interests and behaviors, you can create highly targeted campaigns. Personalized email sequences, targeted offers, and frequent follow-ups are a few examples of possibly high-converting efforts.

Source: Bitrix24

Source: Bitrix24

Another powerful tool within Bitrix24’s lead management suite is its analytics tools. By examining the data gathered from Facebook interactions and the ensuing CRM operations, you can determine which lead types are most likely to convert, what content appeals to their audience, and which techniques give the best return on investment. 

The data-driven approach and effectiveness of Bitrix24 provide a base for continuous improvement and scaling of your lead generation and nurturing strategies. In fact, the software’s entire design is geared toward maximizing your Facebook advertising efforts as well as team operations.

Final thoughts

If you’re using Facebook Lead Ads to run your lead generation campaigns, you cannot allow yourself to go hours, if not days, without getting back to your leads. This equals losing business, and letting your competitors have the upper hand.

With a Bitrix24-Facebook integration, you can forget about having to manually input leads into your CRM, hoping that the system will digest the data correctly, and praying you didn’t make any mistakes in the process.

Connecting Bitrix24 with Facebook Lead Ads allows you to send lead data to your CRM in real time, as soon as they interact with your ad on Facebook, which gives you a huge head start over your competitors.

Integrate Bitrix24 and Facebook Lead Ads now!

Marialuisa Aldeghi

Try LeadsBridge now!