Facebook Leads Ads is an affordable, mobile-friendly tool that helps reach a target audience and increase sales. With 2.93 billion users, it offers vast potential for converting leads. However, you’ll need to manage your leads efficiently in order to get the most out of your lead generation campaigns on Facebook. The most effective way to handle Facebook leads is using LeadsBridge’s Facebook Lead Ad Sync.
- What is Facebook Lead Ads?
- Why should you use Facebook Lead Ads?
- 1. Facebook Lead Ads are optimized for mobile
- 2. Facebook Lead Ads have higher conversion rates compared to landing pages.
- 3. Facebook Lead Ads deliver easy-to-submit pre-populated forms
- 4. Facebook Lead Ads allow using different call-to-action buttons
- 5. It’s easy to connect Facebook Lead Ads with CRMs or marketing tools
- What are leads data & why they’re important
- Timely follow-up: The key to converting leads
- How to download leads from Facebook Lead Ads
- Where do Facebook lead ads go?
- The manual download (CSV format)
- Downloading Facebook Lead Ads through API
- Facebook Lead Ads automation
- Why should you use Facebook Lead Ads?
- Where do Facebook lead ads go?
- The importance of timing when following up with your leads
- How to download leads from Facebook Lead Ads
- The manual download (CSV format)
- Downloading Facebook Lead Ads through API
- Automating the Facebook Lead Ads data process
- LeadsBridge Facebook Lead Ads automation
- How to integrate Facebook Lead Ads with HubSpot using LeadsBridge
- Use LeadsBridge Facebook Lead Ads integrations for free, forever
- Tracking the leads’ quality with Facebook Conversion API
- Best Practices for running successful Facebook Lead Ads
Connecting Facebook Lead Ads with the rest of your marketing stack through LeadsBridge, to transfer lead data automatically & in real-time and get in touch with your leads as they come in. This integration lets you funnel your leads directly into your CRM, autoresponders, or any other marketing software, where you can instantly create an appropriate follow-up response.
What is Facebook Lead Ads?
Facebook Leads Ads is a marketing tool you can use to capture the prospects’ details as they respond to the call-to-action inside your ad, subscribe to your newsletters, request demo or quotes, etc.
When users click on the Lead Ad, they are presented with a form that is pre-populated with information drawn from their Facebook profiles. After clicking on the ad’s submit button, they are automatically added to your Facebook Lead Ads list. Learn more about Facebook Lead Ads here.
Why should you use Facebook Lead Ads?
There are many advantages to using Facebook Lead Ads, including:
1. Facebook Lead Ads are optimized for mobile
Since 98.5% of Facebook users access it on mobile devices, Facebook Lead Ads are ideal for targeting mobile users. This feature allows users to fill out subscription forms without leaving the platform and with only a few clicks.
2. Facebook Lead Ads have higher conversion rates compared to landing pages.
Lead ad campaigns have a higher conversion rate of 12.54%, with an average cost-per-action of $17.98. In comparison, landing page campaigns have an average conversion rate of 10.47%, with an average cost-per-action of $13.26. Despite the higher cost-per-action, the key takeaway is that lead generation campaigns convert to leads at a 2.07% higher rate than conversion campaigns, which is not surprising given the streamlined user flow.
3. Facebook Lead Ads deliver easy-to-submit pre-populated forms
Facebook Lead Ads tool provides pre-filled forms that enable you to reduce friction and request users’ info without creating a tiresome experience for them. You can include up to 18 data fields, most of which are pre-populated with the user’s details when they click on a call to action button. However, the most effective practice is to keep your forms short and simple.
4. Facebook Lead Ads allow using different call-to-action buttons
With Facebook Lead Ads, you can use different call-to-action (CTA) buttons based on the strategy behind your lead generation campaign. Check out some of these CTAs below:
|Call to Action button||Examples of campaign type|
|Sign up||Deals, coupons, events, pre-orders, and conferences|
|Subscribe||Newsletter lists, special offers|
|Learn more||Inquiry and interest forms of different kinds of incl. education, financial and professional services|
|Apply now||Contests, financial and professional services.|
|Get a quote||Financial, and insurance services|
|Download||A white paper, report, guides, or other content marketing collateral|
The right CTAs shorten the path to generating leads and ultimately increase your conversions.
5. It’s easy to connect Facebook Lead Ads with CRMs or marketing tools
When running your Facebook Lead Ads campaign, you need to export your leads from Facebook Lead Ads so you can quickly contact them. According to lead lifecycle management best practices, the ideal time to contact your leads following a subscription is below five minutes.
With LeadsBridge, you can sync your Facebook Lead Ads with your favorite CRM or autoresponder to run immediate follow-ups.
Discover more about lead management strategies here.
What are leads data & why they’re important
Leads data are the information that potential customers provide when they show interest in your products or services. These details may include name, email address, phone number, company name, job title, and more. They are important for businesses as they allow them to generate a list of prospects who have expressed interest in their offerings.
To manage leads data for lead generation campaigns on Facebook, you can use the Ads Manager tool to collect and store leads in a CSV file, or connect your Facebook Lead Ads with a third-party CRM or autoresponder tool for automatic lead transfer. This saves time and enables timely follow-up.
Once you have the leads data, you can segment the list based on specific criteria, such as interests or demographics, to personalize your communication and increase the chances of conversion. Regularly following up with leads is crucial, as it helps keep them engaged and nurtures them toward making a purchase.
Timely follow-up: The key to converting leads
Downloading the leads manually from the ads manager is time-consuming. The process involves sorting through the database, downloading the files routinely, and then uploading them to your CRM or autoresponder.
Besides wasting your time on periodical downloads and uploads, you are also keeping your leads waiting. You only have 5 minutes to contact a lead to increase your chances of finalizing a sale. If delayed, they can grow cold, reducing their chances of converting. A study revealed that you could get a 30% boost in conversion rates when you respond to leads in less than 5 minutes, highlighting the importance of timing when following up with leads.
As mentioned before, Facebook keeps your leads for no longer than three months. So if you forget to download your leads, you’ll lose them indefinitely.
How to download leads from Facebook Lead Ads
There are three ways to download leads from Facebook Lead Ads: manually through Facebook, through API, and through automation.
Where do Facebook lead ads go?
When a Facebook user clicks on your Lead Ads and signs up for your offer, their information is stored on the Facebook page connected to your ads. Facebook keeps the lead data for 90 days. After that, this data is removed automatically and cannot be downloaded or accessed again.
Familiarize yourself better with lead data management and orchestration here.
The manual download (CSV format)
This process includes downloading the file in CSV format and then uploading it to a CRM or autoresponder to nurture your leads.
Considering the shortcomings of manual data handling, this is not the most recommended way to download your leads. However, by combining CSV-Facebook Ads datasets, you will be able to use this data to create data visualizations and data dashboards across your marketing stacks.
You can download your leads from Ads Manager or your Facebook page.
How to retrieve leads from Facebook Ads Manager
You can download leads from your campaign at the ad level in Ads Manager. To access your leads, you have to:
- Go to Ads Manager and click on the name of your lead ad.
- In the results column, click +.
- From the Download Leads window that appears, choose either to download all your leads or leads from a specific date range, then click Download. Your leads will be downloaded to a CSV file.
Download your leads from your Facebook Page
Alternatively, you can download your leads from your lead generation ad directly from your Facebook Page. To access your leads, you’ll need to follow these steps:
- Navigate to your Facebook page and click on the Publishing Tools button.
- Find the Lead Ads Forms section on the left-hand side. From here, click on the Forms Library option.
- Under the Leads column, click Download. Your leads will be downloaded to a CSV file.
How to download leads from the Facebook Business Suite
In the Meta Business Suite, you can export a file that contains the data submitted by your leads through your Instant Form. Meta suggests downloading your lead data directly from Meta Business Suite if you don’t have a CRM system integrated with Meta.
Below are the steps to download leads from the Facebook Business Suite:
- Go to the Meta Business Suite.
- Click All Tools from the menu.
- Click Instant Forms.
- Click Download next to the form with the leads you want to export.
- Choose how you want to download your leads:
- Click Download New Leads if you only want to export the leads you’ve received since the last time you downloaded.
- Click Download by Date Range if you want to download all the leads you’ve received during a certain time. After you select this option, choose the preferred date range and click Download.
- A window appears with your form information. Click CSV or XLS to download the lead data in your preferred file type.
How to download leads from the Facebook Business Manager
The lead data submitted through your Instant Form can be downloaded via a CSV export from Ads Manager.
Downloading leads directly from Ads Manager is best for advertisers who created the lead ad from Ads Manager and do not have a CRM system integrated with Facebook.
Here’s how to pull leads from Facebook Ads Manager:
- Go to Ads Manager.
- Click on the Ads tab.
- Click on the ad name for which you wish to download lead data.
- In the Results column, click On-Facebook Leads. If there is not a link included in the Results column, make sure you are looking in the Ads tab and not the Campaign or Ad Set tabs.
- Click Use Leads Center, Download New Leads or Download by Date Range.
- Click Use Leads Center if you want to see your lead data on Facebook. This can be a useful option if your company does not use a CRM system and you need a centralized location to keep track of your leads.
- Click Download New Leads if you only want to download the new leads you’ve received since the last time you downloaded your leads.
- Click Download by Date Range if you want to download all leads you received during a certain time. After choosing this option, select the preferred date range and click Download.
- A screen will appear with the lead ad name and total lead count. Click CSV or XLS to download the file in your preferred file type.
Downloading Facebook Lead Ads through API
Facebook allows marketers to download leads through the API (application programming interface). This is where you can retrieve your leads through webhooks or bulk read. Nevertheless, the process is fairly complex.
Creating an API is a very time-consuming process and you must have well-versed programming knowledge. You’ll also need the page access token and the user access token to use this tool. In addition, you must have advertiser-level permissions to use the tool.
This brings us to the next best option: automation.
Facebook Lead Ads automation
Automating the Facebook Lead Ads data process is the most practical solution to manage your Facebook leads. After capturing leads from your Facebook Lead Ads campaigns, you’ll need to sift through each and create the appropriate follow-up. Facebook Lead automation can increase your digital ad funnel’s success.
This integration enables you to start nurturing the leads right away as they come in. Besides lead import, Facebook lead automation delivers great insights which you can use to optimize your campaigns, such as your individual ads’ ROI.
Moreover, the level of data accuracy with automation is incomparable to manual lead data transfers – which are extremely prone to error.
Read this article to learn more about how to use Facebook lead automation to improve your ads.
Facebook Lead Ads automation via LeadsBridge
Instead of manually downloading the lead data, allow LeadsBridge Facebook Lead Ads integration to do all the heavy lifting. As a Meta official partner, LeadsBridge allows you to automatically sync your Facebook leads into your CRM. The Facebook Lead Ads Sync feature facilitates an automatic setup that sends your leads straight from Facebook to your favorite CRM or any other email marketing software.
Automating your Facebook leads with LeadsBridge Lead Ads Sync will make it effortless to send your offer to them before they lose interest quickly. LeadsBridge also allows you to manage Facebook leads by connecting your ad campaigns to your preferred customer management tools.
Take a look at all of our Facebook Lead Ads integrations here.
Watch this video to learn exactly how to connect Facebook Lead Ads to your CRM.
How to integrate Facebook Lead Ads with HubSpot using LeadsBridge
You can easily connect Facebook Lead Ads to HubSpot. This integration enables you to import your leads to your CRM by connecting your Facebook Ads Account to HubSpot within ads settings.
Once you authorize Facebook in settings, all the new leads generated from Lead Ads are synced.
A form event can be created inside HubSpot to add the entire data from your Ad Campaign. This way, you can build lists and segments of leads based on your Facebook Lead Ads campaigns.
Here is a step-by-step instruction to set up LeadsBridge HubSpot integration to connect Facebook leads to HubSpot.
Step 1: Log in to the LeadsBridge App
The first step to creating a bridge between Facebook Lead Ads and HubSpot is to log in to your LeadsBridge account. If you don’t have an account yet, you can easily create one for free.
Step 2: Create a new bridge
Once you’re logged in, click on Create new bridge at the top left of the screen.
Step 3: Select source & destination
In the search bars, select Facebook Lead Ads as a source and HubSpot as a destination. Click Continue.
Step 4: Connect your accounts
Now, you must allow LeadsBridge access to your Facebook and HubSpot accounts. Follow the steps provided by each platform to connect them to LeadsBridge. Click Continue.
Step 5: Match fields
Make sure all fields are mapped correctly between source & destination to guarantee a perfect data match & transfer across the two platforms. Click Continue.
Step 6: Bridge created
Tadà! You successfully created a new bridge. Here, you can decide if you’d like to receive a notification via email each time a new lead submits your lead ad form. All you have to do is switch the button at the bottom of the page.
Use LeadsBridge Facebook Lead Ads integrations for free, forever
Our Free plan allows you to connect all the top advertising platforms – including Facebook, Instagram, Google, Youtube, LinkedIn, and TikTok – with your favorite marketing tool to move leads across platforms in real time, for free, forever.
This plan includes one running bridge and allows you to move 50 leads per month. What does this mean? It means that inside your LeadsBridge platform, you can potentially have more than one bridge, but you can only have one bridge up and running at a time.
The Free plan is a great way to test the waters and see what works for you. If you need to move only a small amount of leads every month and don’t need multi-touch workflows, the Free plan is the best option available.
What if you don’t have a CRM? You can still use the Free plan to move your leads from Facebook Lead Ads into – let’s say – the email notification app and send automated emails to your newly acquired prospects as soon as they interact with your ad. Moreover, we also integrate with several free CRMs, perfect for small businesses. If you’d like to learn more about this, check out this article from our blog: The best free marketing software tools you should be using.
Take advantage of the Free plan to test and experiment with your Facebook Lead Ads campaigns. Once you gain confidence and whenever you realize you need more than one bridge or to move more than 50 leads/mo, you can easily upgrade and switch to the Pro plan, customizing your bridge & lead volumes according to your needs.
Facebook Conversion API integrations: Tracking your leads’ quality
Facebook Conversions API, previously known as Facebook Server-Side API, helps businesses send online and offline events from your server to the Facebook server. It works in conjunction with the Facebook Pixel to enhance the performance and measurement of your Facebook campaigns. Conversions API allows you to track your customer’s actions in several ways. It also helps control the data you share.
Learn everything you need to know about Facebook Conversions API here.
LeadsBridge offers a range of integrations for Facebook Conversions API. This feature allows you to integrate it with your favorite CRM and any other marketing tool. Let’s look at our most popular integrations with Facebook Conversions API.
You can find our complete list of integrations with Facebook Conversions API here.
Facebook Conversion Leads Optimization Option for better audience targeting
Facebook’s Conversion Leads Optimization is a new delivery option for Lead Ads that prioritizes ad delivery to users who are most likely to become high-quality customers. It uses the Facebook Conversion API to gather data about existing customers and shows the ad to users most similar to the target audience. Implementation of the API is essential for using this feature.
The key features of Facebook’s Conversion Leads Optimization are:
- Prioritizes ad delivery to users who are most likely to become high-quality customers.
- Uses the Facebook Conversion API to gather data about existing customers.
- Shows the ad to users most similar to the target audience.
- Improves ad delivery over time through machine learning.
- Implementation of Facebook Conversions API is essential for using this feature.
- Increases the chances of getting the right customers, boosting ROI and decreasing customer acquisition costs.
While it may cost more per click or lead form completion, it increases the chances of getting the right customers, thus boosting ROI and decreasing customer acquisition costs. Some of the most popular integrations with this feature include:
Best Practices for running successful Facebook Lead Ads
1. Create an attractive intro
The Facebook Lead Ads tool lets you write the introduction to your ads. Here, you inform the user about what they’ll get by signing up for your offer. This description needs to be interesting, engaging, and attractive. Check out an example below from Jasper’s boutique.
2. Use the right form length
When using Facebook Lead Ads, you can create a short or long-form for your audience. Both forms have their advantages and disadvantages.
A short form generates more leads with lower lead quality. On the other hand, a long-form generates fewer leads with a strong intent and higher quality.
To understand what works best for your campaign, perform an A/B test to determine the most suitable form length. You can also achieve balance by creating a short form to get lots of leads and then collect more info from them during the follow-up phase.
Here are two examples of the short and long-form.
As can be seen, Wordstream requested lots of information such as the website, country, company name, phone number, etc. Most users will find it daunting to fill out such a lengthy form.
Compare Wordstream lead ads form with Tokyowheel lead ads below.
This ad form is pre-filled, short, and concise. The information is derived from the user’s Facebook profile, making it easy for users to go ahead and submit the form.
3. Use Lookalike and Custom Audiences
Using Lookalike and Custom Audiences helps you reach the most profitable audience that looks similar to your existing customers, website users, or people who have engaged with your business in one form or the other.
Therefore, to get the Lookalike Audience of your business, create an audience from current high-paying customers instead of using your leads database. According to research, 90% of the time, Lookalike Audiences have higher click-through rates than other audiences.
Using LeadsBridge integrations, you can bridge the gap between your marketing tools and Facebook Custom Audiences.
Let’s look at our most popular integrations with Facebook Custom Audiences.
4. Create a timely follow-up for leads
Marketing competition is higher than ever and the first company to respond to a lead gets 35-50% new sales. This means there is no time to waste. Integrate your CRM with your advertising tools such as Facebook Lead Ads to be able to contact your leads immediately as they come in.
Other tools you can use to increase your follow-up speed are Welcome email and Welcome SMS. These tools enable you to send timely messages to your new leads while helping you nurture the old ones. Check out our integrations for these communication tools.
Facebook Leads Ads are profitable, low cost, and easy to set up. However, you must know the best practices for downloading leads from Facebook Lead Ads. Having the right strategy to handle your leads data will enable you to create instant follow-ups and nurture them before they become cold and disinterested.
We discussed three methods on how to pull leads from Facebook: the manual method, the API, and the automated method- using LeadsBridge’s Facebook ad sync tool.
Automation is the key to winning over the competition in Facebook marketing and doesn’t require you to know how to retrieve leads from Facebook. Using LeadsBridge, you can sync your leads directly from Facebook into your CRM or autoresponder, where you can quickly contact them.
Looking for free ways to sync your Facebook Lead Ads with your favorite marketing tool? Build your first data bridge now!