Syncing 10,000 leads/mo? GET A DEMO

How to Download Leads from Facebook Lead Ads

Facebook Leads Ads are mobile-friendly and low-cost ads that help you reach your target audience and get more leads. It allows you to collect users’ information with a few clicks on different devices. With 2.85 billion users on Facebook, the potential to generate leads is huge.

Source: Statista

Over 98.3% of Facebook users access it through mobile. As a result, users, while scrolling through the news feeds, will click on ads right inside their mobile phones. 

Source: Statista

Some of them will click on the ads and sign up to become leads. As an advertiser, you need to download the leads for follow-up. So, how do you download Facebook Leads? 

In this guide, you’ll learn three methods on how to download leads from Facebook. The most efficient is LeadsBridge’s Facebook Lead Ad Sync. As the leads come in from the campaign, they are funneled directly to your CRM where you can quickly contact them to follow them up.

What are Facebook Lead Ads?

Facebook Leads Ads are promoted forms you can use to capture the details of your prospects as they subscribe to your newsletters, demo requests, and quotes e.t.c. When users click on the Lead ad, the pre-filled form populated with the user’s information taken from their Facebook profile comes up. Once they click on the submit button, they are added to your list.

A study revealed that 1 in 5 minutes of all digital media time is spent on social media apps, such as Facebook, Twitter, Instagram, Google+, and LinkedIn. Coupled with Facebook’s 2.85 billion monthly users, this is a golden opportunity to create profitable ads with Facebook Lead Ads to generate more leads for your business. For a more detailed post on Facebook Lead Ads, read – A step by Ste Guide to Facebook Lead Ads.

Below is an example of a Facebook Lead Ad from LeadsBridge.

Facebook lead ads follow up

Why should you use Facebook Lead Ads?

Below are the benefits of Facebook Lead Ads:

  1. Facebook Lead Ads are optimized for mobile

Facebook Lead Ads are perfect for mobile users. It will interest you to know that about 98.3% of Facebook users access it on mobile devices. This makes it a perfect tool to reach your audience. With Facebook Lead Ads, they don’t have to leave the platform to fill the form on a landing page on a different website. They can fill the form right there on Facebook. 

2. Facebook Lead Ads are cheaper than traditional ads

Using Facebook Lead Ads helps you to save money on advertising. It is cheaper than most types of ads online. It reduces the cost per lead to less than half of the usual spend.

3. Facebook Lead Ads offer pre-filled forms

Facebook Lead Ads pre-filled forms enable you to request for the user’s details, in fact up to 18 fields. Most of the data are available on Facebook and they are pre-filled for the user when they click the call to action button. This makes it easy for users to fill the form. But be careful not to ask for too much information so users will not be too hesitant to over-share their details. Keep your forms short and simple.

4. Facebook Lead Ads offer different call to action buttons

With Facebook Lead Ads, you can use the different call to action buttons for your lead generation campaign. There are different calls to action for different campaigns. Check them out below:

Call to Action ButtonExamples of Campaign Type
Sign upDeals, coupons, events, pre-orders, and conferences
SubscribeNewsletter lists, special offers
Learn moreInquiry and interest forms of different kinds of incl. education, financial and professional services
Apply nowContests. Financial and professional services.
Get quoteFinancial and insurance services
DownloadA white paper, report, guides or other content marketing collateral

The call to action will help you reduce the path to generating leads and it will increase your conversions.

The call to action will help you reduce the path to generating leads and it will increase your conversions.

5. It is easy to sync your Facebook Lead Ads with your favorite CRM or autoresponder

After your Facebook Lead Ads campaign, you will need to export the leads from Facebook Lead Ads so you can quickly contact them. LeadsBridge provides a way for you to sync your Facebook Lead Ads with your favorite CRM or Autoresponder so that you can funnel your leads directly into them. 

5.   It is easy to sync your Facebook Lead Ads with your Favorite CRM or Autoresponder

After your Facebook Lead Ads campaign, you will need to export the leads from Facebook Lead Ads so you can quickly contact them. LeadsBridge provides a way for you to sync your Facebook Lead Ads with your favorite CRM or Autoresponder so that you can funnel your leads directly into them. 

Where do Facebook lead ads go?

When a Facebook user clicks on your Lead Ads and signs up for your offer, the lead is stored on your Facebook page connected to your ads. Facebook keeps the leads for 90 days and after that, they are removed and cannot be downloaded again. So, it is required that you download your lead regularly to follow them up.

How to Download Leads From Facebook Lead Ads

There are three ways to download leads from Facebook Lead Ads. The first one is the manual method provided by Facebook, the second is through API and the third method is the automated method.   

The Manual download (through CSV)

Facebook allows you to manually download your leads from your Facebook page. This method is time-consuming. It entails downloading the file and then uploading it to your CRM or autoresponder to nurture the leads. This may not be the most efficient way to download your leads. Below is a step-by-step instruction on how to export leads from Facebook.

1.   Go to your Facebook Page and click on “More drop down” and select Publishing tools.

Facebook lead ads follow up

2.   Click on the Lead Ads Form

3.   In the Forms Library, under the Leads column, you will see a list of your active Facebook leads forms with the download button. 

4.   There are two options – one, click on download new leads if you want to download the new leads that have been collected since the last time you downloaded the leads. It will be downloaded in a CSV file. Second, you can download by date range to get the leads you have collected over a specific period. Choose the date range and update it. 

Click on download to finish it and you will receive the file in a CSV format. You can use Excel, Apple’s Numbers, or LibreOffice to open it. You can also import it into Google Sheets and manually import it into your CRM. 

The importance of timing when following up with your leads

Downloading the leads manually from the ads manager is time-consuming. It involves downloading the file and uploading it to your CRM or autoresponder to follow up on the leads. This is time-consuming and also not efficient. The leads are waiting to hear from you immediately after they sign up on the Lead Ads form. When you delay it, they can grow cold, and this can reduce your conversion. Timing is very important in following up with leads. 

You have only 5 minutes to contact a lead and 78% of customers buy from the first responder. Also, a study revealed that you can get a 391% boost in conversion rates when you respond to leads in <5 minutes.

Not only that, but Facebook also keeps your leads for only 90 days. When it is over that period, you cannot download it. What if you forget to download your leads? You will lose them in the end. 

Downloading Facebook Lead Ads by Requesting through the API

Facebook makes it possible for users to download leads through the API. This is where you can retrieve your leads through webhooks or bulk read. To use this tool, you need the page access token and the user access token. You must have advertiser-level permissions to use the tool.

Alternatives to downloading the Facebook Lead Ads Leads

An alternative method you can use is to download your lead through a Facebook partner such as LeadsBridge. This will enable you to automatically sync your Facebook leads with your CRM through the Facebook Lead Ads Sync tool. It is an automatic setup that will send your leads straight from Facebook to your favorite CRM such as Salesforce, HubSpot, etc.


This method is great because most users will expect an immediate response from you. For instance, if your Facebook Lead Ads campaign is about signing up to receive a free e-book, users will be expectant. Keeping them waiting could mean losing them. 

Syncing your Facebook leads with LeadsBridge Lead Ads Sync will make it easy for you to quickly send your offer to them before they get cold and lose interest in your offering.

The LeadsBridge Leads Ads Sync helps you to manage the Facebook leads from your ad campaigns by importing the contacts into your preferred customer management tool or CRM.

Below are some of the integrations you can use.

Facebook Lead ads and HubSpot integration

Facebook Lead ads and MailChimp integration

Facebook Lead Ads and Gmail integration

Facebook Lead Ads and ActiveCampaign

Below is a guide that explains how to sync your Facebook Lead Ads to HubSpot, one of the most popular CRM tools.

How to integrate Facebook Lead Ads with HubSpot using LeadsBridge

Step #1: Log in to LeadsBridge App

The first step to creating a Bridge through Facebook Lead Ads and HubSpot is to log in to LeadsBrigde App using the personal credentials.


Step #2: Add a new Bridge

Once logged-in, click to bridges and “Add New” to create a new bridge.


Step #3: Setting a new Bridge

In this step, it’s necessary to type in a name for the Bridge and set Labels. An internal tag is used to recognize the bridge without losing time.

Also, in this step, it’s possible to select a Source and a Destination that there are two straightforward and intuitive technical terms.

By the way, “Source” means the Leads’ origin, while “Destination” is where the Leads is sent.

In this case, the leads’ data will be taken from Facebook Lead Ads and sent to HubSpot.

If it is the first time that a bridge has been setted-up with HubSpot, it will be necessary to create a new Destination. Otherwise, simply select a Destination made previously in the drop-down menu.


Step #4: Source setup

In this step, it’s necessary to enter the data of the Facebook account. First of all, connect the Ad Account, because, in this way, LeadsBridge will automatically synch the Facebook Page and the Facebook Form (if present), connected to the Ad Account.

If an Ad Account has never been connected, clicking on the “Add Ad Account” button will allow you to add a new one.

In the same way, it is possible to add an Ad Form if it is not yet present.

Be careful, because the Form must be created before in the Facebook Business Manager.


Step #5: Destination Setup

In this step, will be possible to set up a “Destination” used to manage the data coming from Facebook Lead Ads.

For this step, create a new Destination or use one already present in LeadsBridge, in this guide, there is all the information necessary to understand better how to create a Destination from scratch.


Step #6: Fields Mapping

The field mapping allows you to create a match between the fields of the Facebook Lead Ads forms and your CRM.

Here it’s possible to map source information with destination fields.

It’s possible to add a field name with the destination integration’s logo at the top. This indicates the name of the field on HubSpot’s data.

LeadsBridge can identify the right matching between Facebook Lead Ads and HubSpot, thanks to the settings. In most cases, users only need to check that the automatic field matching works appropriately.

Anyway, for this step, LeadsBridge provides complete Documentation. Click on “Read Docs” at the bottom of the page to read the complete documentation or click on “Support” to contact our support team.


Step #7: Test

This is the last step, and it’s possible to decide whether to simulate a TEST or publish the bridge directly. The TEST mode helps verify that everything is correct and the integration works correctly before sending it online.


Step #8: Download leads via the .csv file

As seen before, LeadsBridge can automatically synchronize all leads coming from Facebook Lead Ads directly into the CRM, thus, avoiding the use of .csv files. However, for users who want to have the list of leads available, it is possible to download it directly from LeadsBridge, in a few clicks.

After having published the bridge between Facebook Lead Ads and HubSpot, the procedure to download the list of obtained Leads is very simple.

Once logged into LeadsBridge, all bridges that have been created are listed on the main page.


By pressing the “CSV” button it will be possible to directly download the list that the bridge has collected and synchronized up to that moment.


Tracking the quality of the leads with Facebook Conversion API

Facebook Conversion API, formerly known as Facebook Server-Side API helps businesses to send web and offline events from your server to the Facebook server. It works in conjunction with the Facebook Pixel to enhance the performance and measurement of your Facebook campaigns. Conversions API helps to measure your customer’s action in several ways. It also helps to control the data you share and when you share it. 

For detailed posts on Facebook Conversions API, read this – Everything you need to know about Facebook Conversions API and How to set up Facebook Conversions API – Benefits and more.

LeadsBridge provides integrations for the Facebook Conversions API. This allows you to integrate it with your favorite CRM such as HubSpot, ActiveCampaign, and Zoho CRM.

Best Practices for Facebook Lead Ads

1.   Create an attractive intro 

The Facebook Lead Ads has a place where you write the introduction to your ads. This is where you tell the user what they will get by signing up for your offer. It needs to be interesting, engaging, and attractive. Find an example below from Jasper’s boutique.

How to download facebook lead ads

2.   Use the right form length

Facebook Leads Ads gives you the opportunity to create a short or long-form for your audience. Both of these forms have their advantages and disadvantages. For instance, a short form gives you a higher quantity of leads, but lower quality of leads. Whereas, a long-form is the opposite. You get high-quality leads but low quantity of leads. This is where you need to do an A/B test to determine the best form length for your Lead ads. It is possible to reach a balance by creating a short form to get lots of leads and then collect more information from them when you follow up. 

Here are examples of short and long-form.

The long-form below is from Wordstream.

How to download facebook lead ads

As can be seen from the example above, Wordstream requested lots of information such as the website, country, company name, phone number etc. Most users will find it daunting to fill such a form.

Compare Wordstream lead ads form with Tokyowheel lead ads below.

How to download Facebook lead ads

It is short and concise. The information is prefilled from the User’s Facebook profile, making it easy for users to submit. 

3.   Use Lookalike and Custom Audiences

How to download Facebook lead ads

Using Lookalike and custom audiences helps you to reach the most profitable audience that looks similar to your existing customers, website users, or people who have engaged with your business in one form or the other. Therefore, to get the Lookalike audience of your business, create the audience from current high-paying customers instead of using your leads. According to research, 90% of the time, lookalike audiences will average a higher click-through rate than other audiences.

4.   Create a timely follow-up for leads

How to download Facebook lead ads

There is lot of competition out there and the first company to respond to a lead gets 35-50% new sales, so there is no time to waste. Integrate your leads with your CRM and contact your leads immediately they come in. Other tools you can use to quickly follow up with your leads are Welcome email and Welcome SMS. These tools enable you to quickly send a timely message to your leads as they come in, helping you to nurture them.


Facebook leads ads are profitable, less expensive, and easy to set up. However, you must know how to download leads from Facebook Lead Ads. This will enable you to quickly follow up your leads and nurture them before they become cold and unresponsive. 

There are three methods you can use to export your leads from Facebook – The manual method, the API, and through LeadsBridge’s Facebook ad sync tool. The automatic method i.e. through LeadsBridge is the best because it helps you to funnel your leads directly from Facebook to your CRM or autoresponder where you can quickly contact them. Speed matters because you can get a 391% boost in conversion rates when you respond to leads in <5 minutes.

If you’re looking for ways to sync your Facebook Lead Ads with your favorite CRM, check out our integrations here

Hephzy Asaolu

Hephzy is a seasoned Content Writer with over 10 years of experience. She creates digital marketing content that gains social media attention and increases search engine visibility. She loves cooking!